1 free read left. Create a free account for unlimited reading + AI research.

Indonesia Gaming Market 2026

Key insights

5 slides

Market size

Estimates of the market's size range widely by methodology.

Figures run from roughly $650 million in app-store-only data to $4.28 billion in broader consumer-spend models. The report's defensible middle position is near $2 billion across mobile, PC and console.

Local vs. foreign

Indonesians download local games but spend largely on foreign ones.

Bus Simulator Indonesia is the most-downloaded title, yet foreign publishers are estimated to capture about 97.5% of revenue.

Split market. Foreign publishers are estimated to capture about 97.5% of revenue, leaving local studios with around 2.5%.

97.5%

of revenue estimated to go to foreign publishers

estimated for local studios: 2.5%

1 / 5

Ask AI about this article

Summary

Indonesia's gaming market, as examined in this 2026 analysis, is defined by a sharp contrast between audience scale and monetisation. Around 175 million Indonesians play games, more than 80% of the country's internet users, and the nation accounts for roughly half of Southeast Asia's gamers yet only about a quarter of the region's gaming revenue. Estimates of the market's size vary widely depending on methodology, ranging from roughly $650 million in app-store-only figures to $4.28 billion in broader consumer-spend models, with a defensible middle position near $2 billion across mobile, PC and console.

The market is effectively mobile-only, with mobile taking roughly three-quarters of revenue and console and PC playing minor roles. Free-to-play titles dominate, led by Mobile Legends: Bang Bang and Free Fire, which fill large esports audiences; the Mobile Legends Professional League grand final peaked at 4.13 million concurrent viewers. The most-downloaded title, however, is the locally developed Bus Simulator Indonesia, highlighting a split in which Indonesians download domestic games but spend largely on foreign ones. Foreign publishers are estimated to capture about 97.5% of revenue, leaving local studios with around 2.5%.

Regulatory and payment dynamics shape the market's direction. Presidential Regulation No. 19 of 2024 targets $2.5 billion in industry value by 2025 through requirements for local entities or partnerships, content screening, and preloading of Indonesian games on hardware, while a separate online gambling crackdown affects publishers through takedowns rather than loot-box legislation. Payments run mainly through e-wallets, which account for roughly 39% of game payments, alongside bank transfers, cards and cash top-ups. User acquisition is inexpensive, with costs as low as $0.10 per player, but per-player spending remains modest, making the market a volume-driven one. Analysts note growth is real but slowing amid economic strain.