GTA VI Has an Unlimited Budget, but A.I. Hasn’t Helped, CEO Says

The article reports that Take‑Two Interactive’s chief executive, Strauss Zelnick, stated at a Las Vegas conference that artificial intelligence has not yet reduced costs for the development of Grand Theft Auto VI, despite expectations that AI could streamline production. Zelnick emphasized that the game’s budget is effectively unlimited, yet expenses have continued to rise over time. He noted that AI influence remains limited and that the company has not seen a decline in costs attributable to AI tools. The piece references Take‑Two’s recent decision to terminate its head of AI, Luke Dicken, and recalls Zelnick’s earlier CNBC interview in which he argued that generative AI cannot produce original creative works, citing the reliance on existing intellectual property as a constraint. The article is sourced from Bloomberg and includes commentary on the broader industry debate over AI’s role in game development. No quantitative data or statistical analysis is provided; the focus remains on executive statements and corporate policy changes regarding AI adoption. The coverage is limited to the United States, specifically the Las Vegas event, and pertains to the video‑game development segment of the entertainment industry. The narrative highlights ongoing skepticism within Take‑Two about AI’s capacity to deliver cost savings or creative innovation for flagship titles.