Germany’s Mobile Games Market: Growing Revenue and a Diverse Community

The German mobile games market continues to demonstrate consistent growth, reaching a total revenue of approximately 2.7 billion euros in 2025. This figure represents a 3 percent increase over the previous year and contributes to a broader 25 percent growth trend observed since 2021. The market is characterized by a significant user base of 28.1 million people, highlighting the smartphone's status as the primary gaming platform in Germany. The demographic profile of these players is notably diverse, with an average age of 38.8 years and a gender split of 56 percent women and 44 percent men.

Revenue generation is heavily dominated by the free-to-play model, which accounts for 97 percent of total market earnings. In-app purchases generated roughly 2.6 billion euros in 2025, while subscription-based online gaming services contributed 56 million euros. Direct app purchases remain a minor revenue stream, totaling 19 million euros. This distribution underscores the industry's reliance on voluntary, in-game spending rather than upfront acquisition costs.

The analysis relies on data provided by YouGov Shopper and Sensor Tower. The methodology involves a continuous, representative survey of 25,000 consumers regarding their digital gaming habits and purchasing behavior. It is important to note that the data collection framework for the mobile sector was revised by Sensor Tower in 2025, leading to retrospective adjustments in revenue figures. Additionally, demographic statistics now encompass all individuals residing in Germany, whereas previous reporting was limited to German citizens, reflecting a broader scope for current market assessments.