The Gamigo Group utilized Gamescom 2018 as a strategic platform to showcase its publishing capabilities and diverse portfolio of online titles. By maintaining a presence at the Gamecity Hamburg joint booth, the company aimed to strengthen existing industry partnerships and cultivate new business relationships during the tenth anniversary of the trade fair. The presentation highlighted the company’s focus on free-to-play models for both PC and mobile platforms, with specific emphasis on the multiplayer shooter Ironsight.
As a significant player in the German games industry, Gamigo operates with a workforce of over 300 employees and maintains an international footprint with offices across Germany, Poland, Turkey, South Korea, and the United States. The company’s portfolio at the time included more than 20 online titles—spanning shooters, role-playing, and strategy games—alongside a library of over 500 casual games. This broad reach underscores the company's established position within the global digital entertainment market.
Beyond professional networking and product demonstrations, the company integrated social engagement into its trade show strategy by hosting a large-scale industry event. By organizing a dedicated party in Cologne, the company sought to foster community interaction among developers, industry professionals, and fans. This dual approach of professional exhibition and public-facing event management reflects a comprehensive effort to leverage the high-traffic environment of Gamescom for both corporate growth and brand visibility.