The Games Germany initiative, in collaboration with the digital distribution platform Steam, announced a dedicated promotional event scheduled for February 2022. The primary objective of this campaign is to increase the global visibility of the German video game industry by highlighting a diverse selection of titles developed by domestic studios, ranging from established flagship products to independent projects.
Participation in the sale is open to any game development studio headquartered in Germany. The eligibility criteria require that submitted titles, whether already released or upcoming, must hold a user rating of at least mostly positive on the Steam platform. Interested developers were invited to submit their entries through a centralized digital application process, with a submission deadline set for January 31, 2022.
This initiative represents a strategic effort to consolidate and showcase the creative output of the German games sector on an international stage. By leveraging Steam’s extensive reach, the organizers aim to provide a significant marketing opportunity for local developers to engage with a broader audience, ultimately fostering growth and recognition for the German gaming ecosystem.