Gamecity:Hamburg mit erfolgreichem Messeauftritt auf der gamescom 2019

Key insights

5 takeaways

01
Gamecity Hamburg hosted a 232-square-meter joint booth at gamescom 2019 to showcase seven regional gaming companies to an international audience.
02
Two networking events, including a trade reception and the inaugural Games Compass Hamburg held in partnership with InnoGames, attracted over 500 industry leaders and decision-makers.
03
The organization facilitated high-traffic exposure for indie developers Bagpack Games and Team Octofox by securing their placement in the gamescom Indie Arena Booth.
04
The Hamburg booth utilized a hybrid design featuring both open lounge areas for casual networking and private spaces for formal business meetings.
05
The initiative focused on bridging the gap between local Hamburg-based innovation and global market opportunities to strengthen the regional gaming ecosystem.

Summary

gamecity:Hamburg, the Hamburg games industry initiative run under the Hamburg Kreativ Gesellschaft, reports a successful appearance at gamescom 2019 in Cologne, the world's largest computer and video game trade fair. The August 26, 2019 announcement frames the event as a showcase for the city's games sector and as a networking opportunity for both established firms and newcomers.

Seven Hamburg companies and start-ups exhibited at a newly designed 232 square meter joint stand. The layout combined an open lounge area with additional conference rooms, a concept that project lead Dennis Schoubye said was well received by visitors and exhibitors alike. More than 500 guests attended two events held on the Tuesday of the fair: the traditional Fischbrötchen reception at the stand, held for the first time on the trade visitor day, and the first Games Compass Hamburg at gamescom, co-hosted with InnoGames.

InnoGames, the largest exhibitor at the stand and a leading developer and publisher of browser and mobile games, used the Games Compass to bring together international executives and decision-makers from the German games industry. The reception was opened by Tim Angerer of Hamburg's Authority for Culture and Media, Schoubye, and InnoGames COO and founder Michael Zillmer.

Support for emerging talent was a further focus. gamecity:Hamburg enabled two young teams, Bagpack Games and Team Octofox, to take part in the Indie Arena Booth, the largest platform for independent games, located in the Entertainment Area in Hall 10.2. The organizers emphasize that start-ups gained valuable meetings alongside established companies, and exhibitor testimonials on the value of the joint stand are provided in an accompanying video.