FinancialKoei Tecmo
FY2012 2nd Quarter Presentation Materials
1 Jan 201229 pages~5 min full read
Koei Tecmo reported H1 FY2012 net sales of 13.7 billion yen and an operating profit of 1.2 billion yen, driven by the release of Dead or Alive 5 (580,000 units) and Atelier Ayesha (120,000 units).
See it on page 3The company is successfully expanding its international footprint, with overseas revenue rising from 13.3% to 20.9% of total sales following a near doubling of unit sales in North America and Europe.
See it on page 6Management has set full-year FY2012 targets of 39 billion yen in net sales and 7 billion yen in operating profit, supported by upcoming titles like Fist of the North Star: Ken’s Rage 2.
See it on page 9The business is shifting toward a multi-platform strategy that emphasizes online and mobile growth, including the global expansion of social titles like Samurai Cats and the development of Shin Sangoku Musou Slash for smartphones.
See it on page 29Operational efficiency improved during the first half, with the selling, general, and administrative (SG&A) expenses ratio decreasing by 2.0 percentage points compared to the previous year.
See it on page 7Home video game software remains the primary revenue driver at 8.9 billion yen, benefiting from a 10.7% recovery in the domestic Japanese market during the first half of the year.
See it on page 30The financial results for the first half of fiscal year 2012 reflect a period of steady growth and strategic transition for the merged entity of Koei and Tecmo. Net sales for the period ending September 2012 reached 13.7 billion yen, a slight increase over the previous year, while operating profit saw a significant rise to 1.2 billion yen. This performance was driven largely by the worldwide success of Dead or Alive 5, which sold 580,000 units, and the domestic Japanese performance of Atelier Ayesha at 120,000 units. The geographic profile of the company shifted during this period, with overseas sales increasing from 13.3% to 20.9% of total revenue, supported by a near doubling of unit sales in North America and Europe.
The strategic focus emphasizes a multi-platform approach, expanding beyond traditional home video game software into online and mobile segments. While game software remains the primary revenue driver, accounting for 8.9 billion yen in the first half, there is a concerted effort to strengthen the download business and social game integration. Key initiatives include the global expansion of social titles like Samurai Cats and the utilization of the Gust brand following its acquisition. Efficiency remains a priority, as evidenced by a 2.0-point improvement in the selling, general, and administrative expenses ratio compared to the previous year.
Looking ahead, the full-year plan for fiscal 2012 targets 39 billion yen in net sales and 7 billion yen in operating profit. This outlook is supported by a robust pipeline of collaborative titles, such as Fist of the North Star: Ken’s Rage 2, and continued expansion into the smartphone market with titles like Shin Sangoku Musou Slash. The company aims to capitalize on a recovering Japanese home video game market, which grew 10.7% in the first half of the year, while continuing to reduce costs and maximize synergies between its various intellectual properties and business segments.
