Building the Biggest Women’s Fortnite Tournament with GALE’s Max Bass

This Overwolf blog post, published on September 30, 2025, summarizes an episode of "The Leaderboard Insights Podcast" featuring Max Bass, VP of Emerging Connections at GALE. The primary focus is on the future of gaming advertising and community-driven brand campaigns, particularly highlighting GALE's work in activating new marketing channels within the gaming sector.

Key discussions from the podcast include the collaboration between GALE and MilkPEP to create "The Milk Cup," which is described as the largest women’s Fortnite tournament in North America. This initiative is presented as a long-term investment in women's sports, demonstrating a strategic approach to brand engagement within specific gaming communities. The conversation also delves into case studies illustrating how activations on platforms like Roblox, Discord, and Overwolf have successfully driven real-world sales and fostered deep community engagement.

Furthermore, the podcast explores methods for creating authentic community experiences across various platforms, catering not only to gamers and digital creators but also to broader lifestyle causes. Max Bass's background, including his previous role as VP of Marketing at Immortals esports organization where he secured partnerships with major brands like Progressive and American Express, underscores his expertise in leveraging gaming for marketing. Overwolf, the host of the podcast, is positioned as a leading gaming platform reaching over 113 million monthly gamers and recognized as a top gaming ad tech platform in 2024 by Digiday.