Country Reports·Updated Mar 17, 2026 by Interactive Games and Entertainment Association
Report · January 1, 2024
Published by Interactive Games and Entertainment Association
The Australian game development industry demonstrated resilience and stability during the 2024 financial year despite significant global economic headwinds. Total income generated by local studios reached $339.1 million, representing a minor 1.9% decrease from the previous year. Employment remained steady with 2,465 full-time equivalent workers, a marginal 0.3% increase. The sector is heavily export-oriented, with 93% of all revenue generated from outside Australia. Furthermore, 85% of studios focus on developing their own original intellectual property rather than work-for-hire projects. The industry landscape is characterized by a mix of emerging and established entities. While 56% of studios were formed within the last five years, a quarter of the sector consists of mature studios operating for a decade or more. Small businesses dominate the ecosystem, with 47% of studios employing five or fewer staff members. Geographically, Victoria serves as the primary hub, hosting 52% of head offices and 36% of the national workforce, followed by Queensland and New South Wales. Government support remains a critical pillar for the industry. The Digital Games Tax Offset, which passed in mid-2023, is already being utilized by 25% of respondents to fund new projects or expand existing ones. Despite this support, developers identified securing international and local publishing deals and attracting early-stage development funding as their primary challenges. The findings are based on a voluntary survey of 137 Australian game development studios conducted by Bond University on behalf of the Interactive Games & Entertainment Association. The data covers the period from July 1, 2023, to June 30, 2024. Looking ahead, the sector maintains a cautiously optimistic outlook, with 81% of studios predicting stable or increased revenue and 61% planning to hire new staff in the coming year.
# development survey Australian game FY2024 REPORT IGEA interactive games & entertainment association
# F O R E W O R D IGEA is pleased to present the FY2024 Australian Game Development Survey Industry Snapshot. This year’s report marks the ninth year that IGEA has undertaken this important survey to highlight the trends, size, scope, and health of the Australian game development industry. The games industry has faced many challenges globally this year, and Australian studios and creators have not been immune. Our FY2024 Snapshot reveals stability in employment, with 2,465 individuals working in the sector, and a slight decrease in revenue, with $339 million generated over the past year. Importantly, the majority of this revenue $( 9 3 \% )$ is generated from exports. Australian developers continue to make games that are popular with a global audience, and many studios are attracting investment from around the world. Stable revenue and employment figures are a direct result of the generous support mechanisms provided by the federal government and the many funding options offered by state screen and investment agencies. This funding ensures the creation of Australian-made games content, with $8 5 \%$ of Australian studios developing their own IP. While $56 \%$ of studios have been formed in the last 5 years, $2 5 \%$ of studios are over 10 years old, highlighting a sector comprised of mature and experienced creators, as well as an emergence of new studios. IGEA’s advocacy for the game development sector remains focused on continued and appropriate government funding. As we enter 2025, the key challenges facing Australian game developers are securing publishing deals and the availability of early-stage funding for projects. The Australian games community has a reputation for supporting, connecting, and celebrating each other’s achievements, and it will be crucial this continues over the next 12 months. It should be noted that this snapshot should be considered a base rate of key indicators across the sector. Each year we receive slightly more survey responses from the industry, and we continue to work with our members and agency partners to increase the response rate. We sincerely thank those studios who participated in this survey, as it provides the vital data IGEA requires to advocate and enhance the Australian game development ecosystem. Now more than ever, we encourage you to play an Australian-made game. With a diverse and entertaining range of options, you won’t be disappointed. As a starting point, you can see the many games and individuals we celebrated at this year’s Australian Game Developer Awards (AGDAs) or this independent list of Australian games released in 2024. We guarantee you won’t be disappointed! Yours sincerely, Ron Curry CEO, IGEA
# The big numbers $339.1M INCOME GENERATED BY AUSTRALIAN GAME DEVELOPMENT STUDIOS IN FY 2024 A DECREASE OF 1.9% OVER PREVIOUS YEAR 2465 NUMBER OF FULL TIME EMPLOYEES* IN AUSTRALIAN GAME DEVELOPMENT STUDIOS AN INCREASE OF 0.3% OVER PREVIOUS YEAR *includes full time equivalents and contractors. 61% OF STUDIOS ARE PLANNING TO HIRE NEW STAFF IN FY 2025 ESTIMATED AT OVER 195+ NEW HIRES # Projected growth 53% OF STUDIOS ARE PREDICTING INCOME GROWTH OVER THE NEXT YEAR 28% OF STUDIOS ARE PREDICTING STABLE INCOME NEXT YEAR # IP importance 85% OF RESPONDENTS DEVELOP THEIR OWN IP # Export focused 93% OF REVENUE GENERATED COMES FROM OUTSIDE OF AUSTRALIA
Studio stage 56% OF STUDIOS ARE 5 YEARS OLD OR LESS 19% OF STUDIOS ARE 6-9 YEARS OLD 25% OF STUDIOS ARE 10 YEARS OLD OR MORE
# Studio location 4% OF STUDIOS WORKCOMPLETELY COMPLETELY REMOTELY # Full time employee* location *includes full time equivalents and contractors. # Challenges facing the industry SECURING INTERNATIONAL PUBLISHER DEALS SECURING LOCAL PUBLISHER DEALS ATTRACTING EARLY-STAGE DEVELOPMENT FUNDING
# Australian Game Development Table: Key Figures | | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2017 | FY2016 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | No. of companies | 137 | 111 | 102 | 187 | 97 | 143 | 114 | 63 | | Revenue (Million) | $339.1 | $345.5 | $284.4 | $226.5 | $184.6 | $143.5 | $118.5 | $114.8 | | No. of employees | 2465 | 2458 | 2104 | 1327 | 1245 | 1275 | 928 | 842 | | Men | 1824 | 1696 | 1578 | 878 | 996 | 995 | 752 | 683 | | Women | 542 | 639 | 442 | 302 | 212 | 268 | 167 | 156 | | Gender diverse * | 99 | 123 | 84 | 147 | 37 | 12 | 9 | 3 | The revenue generated by Australian game developers has been on an upward trajectory since FY2016, increasing by $200 \%$ . However, due to global industry challenges, we saw a small decrease in revenue in FY2024. Support from federal and state governments have underpinned revenue for the sector over the past couple of years. $8 1 \%$ of respondents to this year’s survey are predicting revenue to increase or at least remain stable for FY2025.
The Australian Game Development Survey FY2023 reveals a maturing industry experiencing significant growth in both revenue and employment. Total income generated by local studios reached $345.5 million, a 21% increase over the previous year, while the workforce expanded by 17% to 2,458 full-time equivalent employees. This growth is largely attributed to increased federal and state government support, including the Digital Games Tax Offset (DGTO), which has bolstered developer confidence and attracted international interest. The sector is heavily export-oriented, with 87% of revenue derived from markets outside of Australia. While the industry is diversifying, it remains concentrated in the eastern states, with Victoria housing 29% of studios and 41% of the workforce. The ecosystem is characterized by a mix of established and emerging entities; 32% of studios have operated for over a decade, yet 45% are five years old or less, and 29% are currently developing their first title. Small businesses dominate the landscape, with 79% of respondents employing fewer than 20 people. Despite this upward trajectory, the industry faces notable headwinds. The primary challenges identified include difficulty hiring staff with specialized technical skills, attracting early-stage development funding, and securing international publishing deals amidst tightening global economic conditions. Nevertheless, 63% of studios intend to hire more staff in the coming year, and 68% predict continued income growth. The findings are based on a survey of 111 Australian game development studios conducted by Bond University on behalf of the Interactive Games & Entertainment Association (IGEA). The data covers the financial year from July 1, 2022, to June 30, 2023, and includes metrics on gender diversity, which showed an increase in the representation of women and gender-diverse individuals within the workforce.
The Australian video games industry represents a vital economic sector, generating $339.1 million in revenue and supporting 2,465 full-time positions during the 2024 fiscal year. With 93 percent of revenue derived from international markets and over half of all studios anticipating continued income growth, the sector is positioned to evolve into a global powerhouse. The primary objective is to scale the industry to a $1 billion valuation by 2030, a goal that necessitates a strategic shift toward long-term policy frameworks, increased federal investment, and enhanced export support to facilitate international publisher partnerships and local intellectual property development. To achieve this growth, the industry requires a modernized regulatory environment that replaces fragmented, reactive policies with evidence-based standards. Current classification and online safety laws often impose disproportionate burdens on developers, hindering innovation. By streamlining these frameworks and reducing administrative red tape, the government can provide the certainty required for studios to scale operations. Furthermore, the industry advocates for a more integrated approach to public policy, specifically by leveraging "serious games" to address societal challenges and fostering closer alignment between government initiatives and the practical needs of game developers. Sustaining this trajectory also depends on addressing critical structural challenges, particularly regarding talent acquisition and capital access. The industry faces persistent talent shortages that demand improved migration pathways and a renewed focus on STEAM education to build a robust local workforce. By combining these educational and immigration reforms with targeted research and development incentives, Australia can foster a competitive ecosystem that attracts international investment while empowering domestic studios. Ultimately, the transition to a billion-dollar industry relies on a collaborative partnership between the public and private sectors to prioritize innovation, intellectual property protection, and sustainable economic development.
The global game industry entered 2024 in a state of profound volatility, defined by a painful market correction following post-pandemic overexpansion. This period of instability is marked by widespread layoffs affecting one-third of the workforce and a surge in studio closures linked to rapid corporate conglomeration. While North America remains the primary hub for development and PC continues to be the dominant platform, the workforce is increasingly preoccupied with job security and the ethical implications of emerging technologies. Generative AI has seen rapid adoption, with nearly half of developers utilizing these tools, yet 84% express deep concern regarding copyright infringement and the potential for further job displacement. Labor dynamics are shifting as developers react to economic pressures and perceived corporate mismanagement. Support for unionization has climbed to 57%, with particularly high enthusiasm among younger professionals aged 18 to 24 who are grappling with inflation and precarious employment. This desire for collective bargaining coincides with a growing rejection of mandatory return-to-office policies and a decline in confidence regarding corporate diversity and sustainability initiatives. Furthermore, the technical landscape is fracturing; significant dissatisfaction with Unity’s recent policy changes has led one-third of developers to consider switching engines, often favoring open-source alternatives like Godot. Business models remain centered on digital premium downloads, favored by 51% of the industry, even as marketing strategies face disruption due to overwhelming negative sentiment toward major social media platforms like Twitter/X. Despite the internal turmoil, there is a measurable increase in the implementation of accessibility features, which now appear in nearly half of all projects. However, the industry’s demographic makeup remains largely stagnant, continuing to be predominantly White and male. Ultimately, the current landscape reflects a workforce caught between the necessity of financial stability through consolidation and a growing demand for systemic reform to address ethical, technical, and labor-related grievances.
The global game industry entered 2025 defined by a paradox of technological advancement and profound structural instability. While PC remains the dominant platform for 80% of projects, the workforce faces significant volatility, with 41% of developers impacted by layoffs or studio closures over the past year. This instability has triggered a shift in studio composition, marked by a decline in AAA representation to 15% and a corresponding rise in solo developers, who now constitute 21% of the workforce. Despite these pressures, the industry continues to diversify, with women and non-binary individuals making up 32% of the workforce and LGBTQ+ representation reaching 25%. Operational trends indicate a cooling of the initial fervor surrounding generative AI. Although 52% of developers utilize the technology, 51% express deep ethical concerns regarding intellectual property theft and job displacement, leading 27% of companies to abandon interest in the tools entirely. Simultaneously, the market is pivoting away from the live-service model due to saturation and burnout, with 42% of developers expressing no interest in the format. This strategic shift coincides with a tightening of the financial landscape; 56% of all developers and 82% of independent creators now rely on self-funding as traditional venture capital and publishing deals become increasingly scarce. Labor conditions have tightened for the first time in several years, with the average workweek lengthening and the percentage of developers working 40 hours or less dropping to 57%. While 58% of the workforce supports unionization as a remedy for crunch and job insecurity, active organizing remains limited to 22% of respondents. Furthermore, external environmental factors are becoming a tangible operational risk, as 16% of developers report that natural disasters such as wildfires and floods have directly impacted their productivity. These combined factors suggest an industry in a state of cautious restructuring, balancing ethical and financial hurdles against a diversifying talent pool.