The February 2025 global mobile game landscape shows a pronounced resurgence of IP‑driven titles, with the Ragnarok franchise launching three new games that all entered the top‑20 rankings. The mini‑game “Ragnarok: Dawn,” the MMO “Ragnarok M: Classic,” and the idle RPG “Ragnarok Idle Adventure Plus” collectively generated roughly 6,000 deduplicated pre‑registration ad creatives across iOS and Android, dominated by image ads (70 %) and short portrait videos. Language focus skewed toward Indonesian (25 %), with English, Thai, and Portuguese also prominent.
In the tower‑defense sector, 111%’s “Epic Shaman Battle: 4P Defense” achieved rapid chart ascension, reaching the top‑10 free game lists in South Korea and Greater China within a week of launch. The title produced about 4,400 deduplicated ad creatives, split evenly between images (47 %) and videos (53 %), with Korean language content comprising 34 % of the copy. The game’s marketing highlighted brand heritage, cooperative gameplay, and a “who hasn’t played yet?” hook.
Revenue data reveal that “Last War” topped the App Store with $80 million in February, while “ドラゴンボールZ ドッカンバトル” surged 320 % month‑over‑month to $20 million. On Google Play, “MONOPOLY GO!” and “Pokémon TCG Pocket” posted 27 % and 43 % increases, respectively. “Whiteout Survival” experienced a revenue dip but is projected to rebound with its second anniversary event.
Download figures underscore regional preferences: “Color Block Jam” and “Screwdom” captured significant U.S. and Indian audiences, while the VR title “I Am Security” amassed 7 million downloads in its launch month, with a notable U.S. share of 21 %. Overall, the data illustrate continued strength for IP‑based games, effective cross‑platform advertising strategies, and shifting geographic download patterns across the App Store and Google Play in February 2025.