AppGalllery Storytelling Ecosystem

you good morning everyone Marhaba Keith kun well thank you note for the amazing introduction and opening and like to introduce myself my name is Nagi Robin and I'm here to share with you what is web gallery and how can it be important for you as game developers and game publishers before we start our agenda today is an introduction and how we were with our partners now who is here using huawei device please raise your hands okay any one of you actually knows app gallery raise your hands okay not bad have used up gallery have you actually

installed apps and games from up gallery well app gallery is one of the applications of a large family of applications that are pre-loaded and pre-installed on our home our devices and they are who are we you know mobile services and we here operate and manage those services locally for the local markets and if you look you have apps like themes you have video you have music you have you know browser and you have app gallery which is the application store where you can get all the apps and games for your device now at the same time we have also a platform for the developers to upload their apps their games their themes or any of their content for these services now you tell me okay how big is up gallery well currently we have more than

390 million users and we have more than 1 million developers onboard and we have more 350 billion distribution that has been done through up gallery so we're not wall and we are not new to the market we have more than 170 countries where we operate locally and locally meaning the content is actually managed and the service is managed at a local level taking into account all the local flavors and requirements and needs to make sure that we attract more and more local users to the platform now this is where we started and q3 and now this is what in q3 18 and this is where we are today as you can see we are truly the fastest growing distribution platform currently in the market so how does that translate to the Middle East if you look

at our Middle East region you will see that the up gallery users currently are 38% are coming from the GCC market 22% from the Levant Lebanon Jordan Iraq and 28% from North Africa now if you look at the GCC market you will see that Saudi today represent the highest number of active users on AB Gallery Egypt is the highest number of actual downloads and installed on AB gallery now this chart was done back in February 2009 till we were trying to see how as the growth of AB gallon we projected the growth of AB gallery today we are close to December and were already surpassing these numbers guys this is how fast we're growing in the region now the reason why

we are growing fast is because we were closely with all our local partners as you can see from the list here today we have a lot of local you know partners that come and put their content their apps their services on AB Gallery and we work with them to make sure that they acquire users and retain those users this is the part that where we help our partners and you will see more about this in the coming slides now of course people will ask about security and if you look between sects CSA I saw and trusted application certifications as well as gtp our compliance we are to have all the security elements in there to make sure that the content is safe for the user so we don't have content that is not safe on Apgar and we make sure about that now for any questions please you know feel free to join me on our stand and we can answer

any questions so I will not probably take questions here and we'll go through the introduction of our joint operations and how we work together with our partners how do we help partners grow their apps acquire users you know monetize those users and retain those users well first of all we look at the huawei platform as an ecosystem that actually at you know helped acquire user retain them and you know keep in touch with them I'm Valerie is the plant forward you actually get to discover the app so the first place for you to discover the app would be the up gallery now themes is where a lot of the app developers create themes that are relevant to their app or business and try to get people to have those themes installed on the device which actually will make sure that the user always is

having the app on their mind and then you have the browser so through the browser you will have the ability to have your apps sitting there reminding the user that hey I'm here I can do the job that you're looking for and the last is joint activities core marketing that we do to make sure we keep the traffic and we keep the flow of users coming into the app now one of the ways we have developers acquire users is through the app promotion solution now in here developers can have their app you know showing in these prime locations now take for example obe OOBE is out of box experience which means that when you actually open the device for the first mr. his door ooh ooh did you time to install our discrete Lalji has the

answer step by L code okay magnify on our high-dollar applications man half moon second film heck a high dollar applications we could imagine the hatela user will okay methadone up cafe so just repeating in English basically the moment you start your device and you go through the installation process at the end you will be greeted with a screen like this one showing you list of apps that we are recommending to the user now our partners can get on that list and be able to promote their apps to the users also you have the new apps we love which is the first row of apps that users will see when they open up gallery so if you for those that have to our device turn you know turn on your device open up gallery and you will see this line as the first set of apps and the one that's

relevant to us is the new games we love so these two rows are always visible as you open the app and your app can be shown here when you go through the app promotion solution as well as essential app and search now that's not enough because when we work closely with partners and when they have activities and events dedicated for the app gallery users and that is one way of how we acquire more and more users we offer a lot of promotional space like top banners like splash screen and like medium banner and this is an example of some partners we worked with in order to promote their games and apps on App Gallery now you tell me okay so what's the result what can you do for me this is an example of revenue on the first week the game was published on up

gallery you know 14 weeks later you will see the revenue growth that is coming from up gallery so this is the this is the result of the joint operations that we do with our developers and our publishers our partners on up gallery we go through different platforms with the offline events you know social media up gallery promotions we give discount we give a lot of different activities and you know resources to help promote the apps for the users now how does that also impact in terms of downloads revenue is great well this is examples view which is a video app got more than 1.6 million downloads or installs and six-month you know Aliexpress 25 million in six month ticked off 39 million in six month and we go 12 million and 8 months so this is

the kind of numbers we're talking about on App gallery this is what we have capable of delivering to our partners when they worked with us on app gallery now this is an example of the search growth and search shows you how active people are on the platform so this is how an h1 2018 and h1 2019 you will see there is a lot more search and installs coming from search so people are using the app gallery in a very regular way searching for the content they need and then using a gallery to acquire their content now ok what more can I get as a publisher and developer 85% revenue share so today AB gallery is offering you know the developers and the publishers 85% revenue share for them and this is I believe as the best trebuchet currently in the market this

is a small example where we currently have a several activities going on going on and up gallery and in order for us to make sure that all the users find out about all these activities we designed this page to introduce the users to these different activities I mean one of the activities is comment and win for example whereby we get the user to comment on the app after they install it and give their honest feedback and we have team reviewing that and then after they do that they get actual you know money to spend in the games so you have a lot of installs that are coming because people are interested and at the end of the week we take the bet the one with the most likes and we give them hundred dollar worth of you know who are we points which is the currency that's used on who on the App Gallery store that they can use to actually spend in the games and apps that they want we actually have also something like we calls flash sales flash sales is for one

day we as who are we you know offer the users 100% of what they spend we give it back to them so imagine how much revenue that brings to the developers that the developer and the publisher do not you know take see any difference for them because we take it this is AB gallery resources that we do that we offer so developer publisher you know on that day the revenue will jump with fast and high because users will get hundred percent of a day spent back to spend again in the game or on the app and there is some more we have a ten percent currently we are we have selected games where we offer the user 10% bonus on their purchases so whenever they purchase something through these games they get 10% back for them to spend in these games now what more can we do what more can we offer well we have the who are we

developer they coming to Jordan core developer day is where we go on a deep level of details and tools and information on how you can use the who are we mobile services tools for your apps and make sure that you have proper integration and benefit from all this ecosystem that we have built so far so htd is coming to Jordan stay tuned and we'll share with you the details once they are finalized thank you thank you everyone [Applause] you