Snap Inc.

S07, E20: Shopify as a marketing operating system (with Venkat Prabhu)

Shopify is fundamentally transforming from a commerce platform into a comprehensive marketing operating system designed to simplify advertising for merchants.

• Shopify is evolving into a comprehensive marketing operating system by launching 'Campaign Autopilot,' a tool that uses data from $1.7 trillion in processed GMV to automate campaign settings and budget recommendations for merchants.
• Shopify is expanding its 'Shop Campaigns' advertising program to new surfaces, including ChatGPT, Pinterest, and the open web via Microsoft Monetize, to help merchants scale beyond their existing channels.
• The platform leverages its position as the transaction layer to solve cross-channel attribution and data blind spots, allowing merchants to manage attribution logic directly within the Shopify admin.