Stream Hatchet

Video Game Streaming Trends: 2022 Third Quarter Report

The third quarter of 2022 reflects a period of stabilization for the live streaming industry as it transitions away from pandemic-era highs. While total hours watched and unique channels both decreased by 13% compared to the previous year, the market remains significantly larger than in 2019, with viewership levels nearly double those of the pre-pandemic era. Data indicates that while fewer creators are active, those remaining are broadcasting for longer durations, resulting in a 7.5% increase in total hours broadcast year-over-year. Twitch maintains a dominant market share, accounting for 72% of total gaming hours watched, followed by YouTube at 15% and Facebook Gaming at 12%. Notably, YouTube was the only major platform to see growth in hours watched, rising 4% as high-profile creators migrated to the service. Conversely, Facebook Gaming experienced a sharp 70% decline in viewership, likely influenced by the discontinuation of its standalone app. In contrast to the broader market slowdown, the esports segment grew by 40% year-over-year, with Twitch capturing 66% of this specific market. Content trends highlight the rising influence of VTubers and the strategic shift of esports organizations toward variety content. VTubers now represent 50% of the top ten female creators, with the top ten VTubers seeing an average viewership growth of 30% over the previous quarter. Additionally, eight of the top ten esports organizations now generate more than half of their total watch time through content creators rather than competitive matches. While established titles like Grand Theft Auto V and League of Legends continue to lead the charts, the quarter also saw a peak in gambling viewership on Twitch just prior to the implementation of new platform restrictions on unlicensed sites.