GameAnalytics

Research

16 documents

Documents

Mid-core genres like Strategy and Role Playing remain the primary revenue drivers, maintaining ARPPU levels of $25 and conversion rates four times higher than other categories.
In-app purchase revenue metrics, including ARPPU and ARPDAU, declined by 15-20% year-over-year in H1 2019, signaling an industry-wide pivot toward ad-based monetization.
Top-tier publishers now apply rigorous performance filtering, discarding 95% of projects that fail to achieve a 50% Day 1 retention rate.

GameAnalyticsJun 2019

Mobile developers are shifting toward ad-based monetization, evidenced by a 15-20% year-over-year decline in ARPPU and ARPDAU across 100,000 analyzed titles.
Top-tier mobile titles require a Day 1 retention rate of 35% and a Day 28 retention rate of 4% to remain competitive, with industry leaders often demanding a 50% Day 1 rate to greenlight projects.
Strategy and Role-Playing Games remain the highest revenue generators, while hyper-casual games rely on advertising models supported by a median eCPM of approximately $5.00.

GameAnalyticsJan 2019

Top-tier mobile games achieve day-28 retention rates of 6.5–7% during the winter months, significantly outperforming the industry median of 1.5%.
Role-playing games lead the market in ARPDAU, with top titles generating 6–7 times the revenue of the median performer.
Strategy games consistently outperform the broader market, achieving double the ARPDAU and conversion rates of average mobile titles.

GameAnalyticsJan 2018

Top-tier mobile games generate six times more revenue per daily active user than the market median, highlighting a massive performance gap between elite titles and the rest of the industry.
Elite titles in the 15th percentile achieve Day 1 retention rates exceeding 35%, while industry-wide Day 28 retention struggles to surpass 6%.
Leading publishers like Voodoo utilize a strict 50% Day 1 retention threshold as a primary filter to identify potential commercial hits early in development.

GameAnalyticsJan 2018