Skip to main content
Game Industry
Library
Library
Search
Ask AI
News
Connect your AI
Browse
The Catch Up
Topics
Collections
Writers
Help
Subscribe
Game Industry
Library
Library
Search
Ask AI
Saved
Library
789 reports matching your filters
All Types
Reports
Articles
Presentations
Whitepapers
Financial
Legal
Other
Search
Global
Market Analysis
Mobile
Monetization
Marketing
User Acquisition
PC
Game Publishing
Investment
Game Development
Player Behavior
Console
Advertising
Steam
Game Design
AI
Mergers & Acquisitions
Streaming
Clear
Filters
1
Global
Recently added
Newest first
Oldest first
Title A–Z
Title Z–A
Report
40 pages
Mobile Ad Creative Index: 2023
Multi-page ad experiences that integrate video, playable, and endcard elements increase install rates by approximately 20%.
Playable ads are the most cost-effective format for gaming with a CPI of $1.31, while native ads lead in entertainment at $1.88 CPI.
Video advertising costs on iOS are significantly higher than on Android, specifically in the finance sector where iOS costs ($10.66) are more than triple those of Android ($3.33).
Advertising
Monetization
Mobile
+1
Liftoff
Jan 2023
Report
52 pages
Global Games Market Report: August 2023
The global games market is projected to reach $187.7 billion in 2023, reflecting a 2.6% year-on-year growth and a total player base of 3.38 billion.
Console gaming is the primary driver of 2023 market expansion, rebounding from previous development delays to help push total industry revenues toward a forecasted $212.4 billion by 2026.
Studios are increasingly adopting live-service monetization and generative AI to combat rising production costs and longer development cycles, despite ongoing legal and ethical uncertainties surrounding IP.
Market Analysis
Market Forecast
Global
+3
Newzoo
Jan 2023
Report
19 pages
The Games We Watched: Lurkit’s Top 500 Global Stream Report
The top 500 games generated nearly 15 billion hours of viewership on Twitch in 2023, despite broader industry volatility.
Market engagement is highly concentrated, with just 11 titles accounting for 50% of the total viewership among the top 500 games.
Grand Theft Auto V was the most-watched title of 2023, accumulating 1.3 billion hours of viewership.
Streaming
Market Analysis
Global
Lurkit
Jan 2023
Report
68 pages
The State of Mobile Gaming 2023: Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia
Global mobile gaming revenue declined 14% in 2022 from its 2021 peak, though total market size remains above pre-pandemic levels.
The hypercasual genre saw an 18% decline in downloads, while the hybridcasual model grew by 13% to reach $1.4 billion in revenue.
Live Ops are now critical to commercial success, accounting for 97% of revenue among top-grossing titles through features like character collection and social clans.
Market Analysis
Monetization
Mobile
+2
Sensor Tower
Jan 2023
Report
25 pages
Video Game Live Streaming Trends Report: Q3 2023
The live-streaming market has stabilized with 7.6 billion hours watched in Q3 2023, a 4% year-over-year decline but still 90% higher than 2019 levels.
Kick has emerged as the third most-watched platform, surpassing Facebook Live and AfreecaTV, with 66% of its viewership driven by non-gaming content.
Twitch maintains a dominant 71% market share, though its esports viewership experienced an 18% year-over-year decrease.
Streaming
Market Analysis
Player Behavior
+1
Stream Hatchet
Jan 2023
Report
93 pages
State of Mobile 2023
Global mobile advertising expenditure is projected to reach $362 billion, maintaining an 18.5% five-year CAGR, while daily user engagement on apps has surpassed five hours.
Non-gaming verticals showed resilience with 11% growth in downloads, 9% in spend, and 14% in time spent, contrasting with a 5% decline in gaming consumer spend despite nearly 90 billion downloads.
TikTok leads non-gaming monetization with over $3 billion in 2022 revenue and an ARPU of approximately $0.85, driven by high-price in-app purchases.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2023
Report
50 pages
Mobile App Trends: 2023 Edition
The mobile app market reached a record half-trillion dollars in combined advertising and consumer spending in 2023, despite a 2% decline in consumer spending and a cooling of advertising growth to 14%.
Fintech in-app revenue surged by over 90% between late 2022 and early 2023, while e-commerce sessions grew by 12%.
After a difficult 2022 that saw a 12% decline in installs and a 9% drop in consumer spending, the mobile gaming sector showed early 2023 signs of recovery with a 10% increase in installs and an 11% rise in sessions.
Market Analysis
User Acquisition
Retention
+3
Adjust
Jan 2023
Report
36 pages
A New Era of Engagement in Media & Entertainment
Gen Z now spends an average of 12.2 hours per week on video games and virtual worlds, surpassing the time they dedicate to traditional broadcast or subscription television.
Video games command a 72% active participation rate among US consumers, narrowing the volume gap with traditional media, which currently averages 17 hours of weekly consumption.
68% of Gen Z identify as digital creators, spending three times more hours on user-generated content than Gen X.
Market Analysis
Player Demographics
Player Behavior
+1
Newzoo
Jan 2023
Report
57 pages
Gaming Report 2023
To ensure financial viability, 70% of studios now integrate monetization and LiveOps within the first 30 days of development, contributing to a 33% increase in average game lifespans.
Development efficiency has accelerated, with 62% of indie developers now shipping titles in under a year by utilizing premade assets and reducing average developer hours.
Monetization models are shifting toward a balance between ad-supported structures and in-app purchases, supported by a 27% rise in battle pass adoption.
Market Analysis
Global
Mobile
+2
Unity
Jan 2023
Report
27 pages
From Hyper to Hybrid: Hypercasual Gaming Trends 2023
The mobile gaming industry is shifting from hyper-casual to hybrid-casual models, driven by declining ad revenue profitability and the impact of iOS App Tracking Transparency.
Developers are increasingly adopting in-app purchases and meta-gameplay components to replace the traditional reliance on pure advertising revenue.
Data from 2022 shows a consistent downward trend in ad impressions and eCPMs across both Android and iOS platforms, while in-app purchase volume grew.
Market Analysis
Monetization
User Acquisition
+1
Tenjin
Jan 2023
Report
32 pages
Mobile Gaming Loyalty Report 2023
Progression is the primary driver for both retention and in-app spending, while 'pay-to-win' mechanics and poorly received updates are the leading causes of player churn.
53% of mobile spenders concentrate their financial investment on a single title, even though 77% of spenders rotate between two to seven games weekly.
RPGs are the most loyal genre with a 75/100 Loyalty Index score, driven by deep gameplay loops and compounding monetization systems.
Market Analysis
Monetization
Retention
+3
Mistplay
Jan 2023
Report
17 pages
Hyper-Casual Games Benchmark Report: Q4 2022
Hyper-casual median CPI reached an all-time high of $0.42 in Q4 2022, with iOS experiencing a significant $0.17 increase compared to the previous quarter.
iOS consistently outperformed Android in retention, with top-tier (top 2%) games achieving 45% Day 1 retention on iOS compared to 38% on Android.
The United States recorded the highest iOS median CPI among top ad-spending countries at $0.80, while Brazil fell out of the top ten ranking.
Market Analysis
Monetization
User Acquisition
+3
Tenjin
Dec 2022
Report
24 pages
Blockchain Industry Report: October 2022
Total unique active wallets for decentralized applications grew 6.8 percent to over two million in October 2022, fueled by adoption on Arbitrum, Optimism, and NEAR.
Cross-chain bridges were the primary security risk, accounting for 82 percent of the $3.57 million in total exploit losses during the month.
DeFi total value locked increased 5.3 percent to $83 billion, with Ethereum maintaining a 62 percent market share.
Market Analysis
Blockchain
NFT
+1
DappRadar
Oct 2022
Report
54 pages
2022 Blockchain Gaming Report: New Frontiers And The Path Forward
The blockchain gaming sector shifted from speculative 'Play-to-Earn' models toward 'Free-to-Own' and 'Play-and-Own' frameworks that prioritize gameplay over yield-focused mechanics.
Market valuations for major projects dropped by over 90% in 2022, while NFT transaction volumes fell 30% to $500 million despite unique active wallets stabilizing at approximately one million.
Investment activity transitioned toward seed-stage game studios and user-friendly wallets, resulting in a 2.6x increase in the number of funding deals even as total deal value declined 19% year-over-year to $875 million in Q3.
Market Analysis
Blockchain
NFT
+2
CMC Research
Oct 2022
Report
29 pages
Gaming Industry Report: Q4 2022
The global gaming market reached $184.4 billion in 2022, a 2.3% year-over-year increase, with projections estimating growth to $283 billion by 2027.
Mobile gaming remains the primary revenue driver, accounting for 64% of total industry spend, or $116 billion in 2021.
Venture capital funding for the gaming sector contracted significantly in 2022, falling from $8.8 billion to $5.3 billion, with web3 gaming experiencing a global downturn and an 83% funding collapse in Latin America.
Market Analysis
Investment
Global
+2
Konvoy
Oct 2022
Report
69 pages
Store Intelligence Data Digest: Q4 2022
Global mobile app installs remained stable at 35.5 billion in Q4 2022, with the Apple App Store growing 2.4% to 8.1 billion downloads while Google Play contracted 0.9% to 27.5 billion.
Meta maintained significant market influence, with Instagram reclaiming the top-ranked global position and Meta’s portfolio occupying half of the top-ten most downloaded apps.
The FIFA World Cup drove massive engagement in sports gaming, resulting in quarter-over-quarter growth of 136% for FIFA Mobile and 112% for Soccer Super Star.
Market Analysis
Global
Mobile
+1
Sensor Tower
Sept 2022
Report
109 pages
Mobile Game Marketing: Insights & Trends of Popular Game Genres Q3 2022
The United States remains the dominant revenue driver for casual games, generating over $250 million in Q3 2022, which represents 46% of total revenue and an 11% year-on-year increase.
Southeast Asia is the fastest-growing market for mobile game downloads, recording 11% year-on-year and 12% quarter-on-quarter growth.
Casual games experienced stagnant download growth of less than 1% year-on-year, yet generated a 7% year-on-year revenue increase, totaling approximately $30 million in additional earnings.
Marketing
Advertising
Market Analysis
+2
SocialPeta
Sept 2022
Report
14 pages
Video Game Streaming Trends: 2022 Third Quarter Report
Twitch maintains a dominant 72% market share of gaming hours watched, while YouTube grew its viewership by 4% and Facebook Gaming suffered a 70% decline following the discontinuation of its standalone app.
The live streaming industry is stabilizing post-pandemic with total hours watched down 13% year-over-year, though current viewership remains nearly double 2019 levels.
Esports viewership grew 40% year-over-year, with Twitch capturing 66% of this segment and eight of the top ten esports organizations now generating the majority of their watch time through non-competitive variety content.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Sept 2022
Report
22 pages
Drake Star Global Gaming Report Q3 2022
The global gaming industry recorded $123 billion in deal value across 976 transactions during the first nine months of 2022.
Blockchain and Web3 gaming dominated private investment in Q3 2022, accounting for 40% of all deal rounds and nearly half of total private financing value.
Public market volatility has significantly impacted valuations, with major entities like Ubisoft and Roblox experiencing stock declines exceeding 45% since early 2021.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Sept 2022
Report
43 pages
Global Cloud Gaming Report: 2022
The global cloud gaming market is projected to grow from $2.4 billion in 2022 to $8.2 billion by 2025.
The paying user base is expected to expand significantly from 31.7 million in 2022 to 86.9 million by 2025.
Cloud gaming is shifting from a niche technology to a core industry pillar as major platforms like Xbox and PlayStation integrate cloud services to complement traditional hardware.
Cloud Gaming
Market Analysis
Market Forecast
+1
Newzoo
Sept 2022
Previous
1
…
29
30
31
…
40
Next
