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135 reports matching your filters
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Report
1 pages
Summary of Main Supplementary Explanations Questions and Answers: FY2024 Third Quarter Results Briefing
GREE projects a full-year FY2024 consolidated operating income between ¥5 billion and ¥6 billion.
The company forecasts a consolidated operating income of approximately ¥1.5 billion for the fourth quarter of FY2024.
Earnings growth in the Game and Anime Business was driven by optimized promotional spending for 'Heaven Burns Red' and the reallocation of staff to higher-margin projects.
Market Analysis
Game Development
Monetization
+2
GREE
Report
98 pages
Corporate Responsibility Report 2020
RELX operates as a global provider of information-based analytics and decision tools for professional and business markets.
In 2020, the company supported World Alzheimer's Day by promoting Elsevier content aimed at challenging the stigma and fear surrounding dementia.
The organization aligns its corporate responsibility initiatives with specific United Nations Sustainable Development Goals, including Zero Hunger, Good Health and Well-being, and Quality Education.
Diversity & Inclusion
Global
Marketing
RELX
Report
79 pages
2020 Corporate Responsibility Report
Keurig Dr Pepper (KDP) published its 2020 Corporate Responsibility Report, outlining the company's strategic approach to social and environmental governance.
The report details the company's organizational structure and operational scope, covering its diverse portfolio of beverage brands.
A primary focus area for the company is the health and safety of its workforce, which serves as a foundational pillar of its corporate responsibility strategy.
Diversity & Inclusion
Employment
Global
+1
Keurig Dr Pepper
Report
10 pages
Winning on Google Discover: A Data-Driven Guide for Gaming Media
Google Discover now accounts for roughly 50% of Google traffic for gaming sites within the Raptive network, following a February 5, 2026 core update that shifted traffic away from traditional search.
Sites that prioritize high U.S. traffic concentration, deep session depth, and structured editorial content like guides and databases experience superior Discover performance and revenue stability.
Following the February 2026 update, 20% more gaming sites began receiving Discover feed impressions, with smaller publishers seeing notable traffic growth.
Market Analysis
Marketing
Advertising
+2
Raptive
Mar 2026
Report
8 pages
PEGI: European Game Information
The PEGI rating system is the standardized age-classification mechanism for video games across more than 30 European countries.
Age suitability is communicated through a traffic-light color scheme: green for ages 3 and 7, amber for intermediate levels, and red for 18+ restricted titles.
The system utilizes specific content descriptors alongside age ratings to provide transparency regarding the elements that influence a game's suitability.
Game Publishing
Player Demographics
Marketing
+1
AEVI
Report
17 pages
Adjust Guide to Deep Linking
Mobile app users purchase at three times the rate of those using mobile web interfaces, making deep linking a primary driver of conversion.
Integrating deep links into owned media channels is critical for revenue, particularly as 70% of all emails are currently opened on mobile devices.
Deferred deep links are essential for acquisition, as they route new users through the app store installation process before landing them on the specific content they originally clicked.
Marketing
User Acquisition
Mobile
+1
Adjust
Report
31 pages
The Dual Frontier: A Retailer’s Framework for Agentic Commerce
Retailers must prioritize high-quality, structured catalog data, as insufficient data in an agentic environment causes total exclusion from a shopper's consideration set rather than just lower conversion rates.
A 32-point readiness diagnostic across four pillars—catalog, infrastructure, organizational capacity, and strategic urgency—determines the viability of agentic commerce, with scores of 26–32 indicating immediate readiness and 0–9 requiring foundational work.
Retailers should adopt a calibrated data-sharing strategy, categorizing signals into 'share freely,' 'share selectively,' and 'protect' to balance recommendation accuracy with the need to safeguard proprietary competitive advantages.
Market Analysis
AI
Monetization
+2
InvestGame
Feb 2026
Report
88 pages
Gaming and Esports in Vietnam: A New Arena for Brands
Vietnam has the world's highest adult gamer rate at 85%, with a demographic where 70% of the population is under 25 and one-third of citizens are engaged in esports.
Mobile gaming dominates the market, supported by high smartphone penetration and 4G coverage, with gamers typically spending 1–3 hours per session.
Influencer marketing is highly effective, as 51% of gamers trust key opinion leader (KOL) recommendations and 42% report purchasing products endorsed by them.
Market Analysis
Esports
Marketing
+3
Decision Lab
Feb 2026
Report
9 pages
Mobile App User Trends: MENA Ramadan 2026
Overall mobile app engagement in the MENA region during Ramadan 2026 increased by 111% compared to the same period in 2025.
In-app purchase volume saw a significant surge, rising by 91% during the 30-day Ramadan period.
Social media interaction, measured by likes, shares, and comments, grew by 63% compared to the previous year.
Market Analysis
Player Behavior
Mobile
+2
InvestGame
Jan 2026
Report
38 pages
The AI Disruption Index: How AI Is Reshaping Consumer Discovery
One-third of U.S. adults now use personal AI agents for product discovery, while nearly 50% utilize AI for purchase research.
AI-driven 'zero-click' discovery is actively eroding traditional paid search and organic search channels, threatening sectors like retail, education, and health & fitness.
Sectors with strong regulatory or content moats, specifically financial services, media rights holders, and auto OEMs, currently maintain a defensive advantage against AI disintermediation.
Market Analysis
Marketing
AI
+2
InvestGame
Jan 2026
Report
32 pages
Festive Season 2025: App Marketing Trends and Strategies for India
India's festive season (August–December) accounts for over 30% of annual digital ad spend, driving a 36% increase in installs and a 69% surge in re-engagements during the peak window.
Mobile gaming remains a primary growth driver, recording 3.2 billion downloads and $151 million in-app purchase revenue in 2024.
Ad spend efficiency improved during the festive period, with a 53% increase in mobile ad investment accompanied by a 12% reduction in cost-per-install (CPI).
Market Analysis
User Acquisition
Marketing
+3
InvestGame
Jan 2026
Report
36 pages
Winning with Creative: Building, Testing, and Scaling High-Performance Ads
High-performance ads achieve a 350% lift in ad spend when winning templates are paired with top-performing assets.
TikTok-first video structures—comprising a hook, body, and close—can increase purchase intent by up to 77% when using 30-second, sound-on formats.
AI-driven content creation tools, such as TikTok Symphony, provide a 57% efficiency gain in the production process.
Marketing
Advertising
Creative Ads
+3
Moloco
Jan 2026
Whitepaper
90 pages
2026 Global Mobile Apps Marketing Trends
The mobile marketing landscape has shifted from media-centric targeting to creative-driven acquisition, evidenced by a 73.3% surge in creative output per advertiser alongside a 16.7% decline in the total number of active advertisers.
Playable ads are currently the top-performing format, consistently delivering the highest conversion metrics, scroll-stop rates, and attention duration.
The AI application sector underwent a significant contraction in 2025, with the number of active advertisers dropping by 48%.
Market Analysis
Mobile
Marketing
+4
SocialPeta
Jan 2026
Report
31 pages
State of Digital Advertising India 2026
India’s digital advertising market surpassed $4 billion in 2025 and is projected to exceed $5 billion in 2026.
Shopping remains the dominant advertising category, representing 28% of total spend with an 18% year-on-year increase.
Software recorded the highest growth rate among all sectors, surging 84% year-on-year.
Market Analysis
Advertising
Marketing
+1
Sensor Tower
Jan 2026
Report
28 pages
H1 2025 AIGC Mobile App Marketing Analysis
The number of active AI-advertisers in the mobile market contracted by 35–45% in H1 2025, while the remaining players increased their creative output by 84% to an average of 416 monthly creatives per advertiser.
Meitu’s revenue grew 12.3% to RMB 1.8 billion in H1 2025, driven primarily by a 45.2% surge in AI-powered imaging and design subscriptions, which reached RMB 1.35 billion.
Video advertising currently dominates the AI mobile landscape, accounting for 84% of all ads, with over half of inventory utilizing 15–30 second formats.
Market Analysis
AI
Marketing
+4
SocialPeta
Dec 2025
Report
30 pages
2025 Report on Marketing Trends of Productivity Apps
The productivity app sector saw a 6% year-over-year decline in active advertisers to 8.9k per month, though new entrants surged to over 30% of the market share following Q2 2025.
Meta, Google, and TikTok remain the primary channels for cross-platform campaigns, with Google leading in conversion rates and TikTok offering cost-efficient Gen Z engagement at a $3.2 CPM.
Video and playable ads consistently outperform static creatives, with TikTok favoring 15–60 second native videos and Meta utilizing a combination of carousel and video formats.
Market Analysis
Marketing
Advertising
+2
SocialPeta
Dec 2025
Report
56 pages
Digital Marketing Index Report: Q4 2025
India was the only major global market to record positive overall digital marketing growth in Q4 2025, while other leading economies experienced stagnation or decline.
Generative AI referrals surged by 133% year-over-year in the US, UK, and France, signaling their emergence as significant discovery engines despite currently accounting for less than 1% of total traffic.
US retail-media impressions grew 13% quarter-over-quarter to 123 billion, with Amazon capturing the entire volume and delivering six times the impressions of Walmart.
Marketing
Advertising
Global
+2
Sensor Tower
Oct 2025
Report
37 pages
Southeast Asia: Mobile Game Market Insights 2025
Southeast Asia is the world’s second-largest mobile gaming market by volume, recording 1.93 billion installs in early 2025, while ranking seventh globally in revenue at $625 million.
Indonesia is the region's primary volume driver with 870 million installs, whereas Thailand leads in monetization, generating $162 million in consumer spending.
Publishers based in Singapore and Vietnam have become a dominant global force, contributing over 5.8 billion installs to the international market through hypercasual and competitive titles.
Market Analysis
Mobile
Southeast Asia
+3
Sensor Tower
Jun 2025
Report
49 pages
Retail Media Playbook: United States
U.S. retail media expenditures are projected to reach $130 billion by 2028, solidifying its position as the fastest-growing digital advertising channel.
Amazon remains the dominant market leader with $261 million in spend in early 2025, maintaining a strategy where 53% of total ad spend occurs on-site.
Top-tier advertisers like L’Oréal and Samsung prioritize high-intent conversion by allocating over 90% of their budgets to Amazon’s on-site display ads.
Market Analysis
Advertising
Marketing
+1
Sensor Tower
Apr 2025
Report
46 pages
The Global State of Game Publishing & Marketing 2025 Industry Report
The global game publishing market is projected to grow from $117.4 billion in 2025 to $150.5 billion by 2030, driven by a market where 95% of revenue is already generated through digital distribution.
Multiplatform launches have increased by 40% as developers prioritize cross-platform strategies, which can boost total revenue by up to 40%.
Live Service Games have become the industry standard, with 95% of studios now developing titles specifically designed for recurring revenue models.
Market Analysis
Market Forecast
Marketing
+1
Game Publishing & Marketing Summit
Jan 2025
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