Report30 pages
Mobile App Trends 2021: A Focus on APAC
- APAC dominates the global mobile market, accounting for 64% of total app downloads and 60% of global mobile gaming revenue.
- Mobile adoption surged during 2020 lockdowns, driving a 31% increase in regional installs and a 54% rise in sessions year-over-year.
- Hyper-casual gaming experienced explosive growth with a 66% increase in installs during 2020, while fintech installs grew by 36% in the same period.
AdjustJan 2021
Report30 pages
Mobile Game Genre Report: Role-Playing Games 2021
- Mobile RPGs generated $18.5 billion in 2020, representing nearly 25% of total mobile gaming revenue.
- The market is heavily concentrated in East Asia, with China, Japan, and South Korea accounting for over 70% of global RPG earnings.
- Approximately 50% of top-performing RPG titles rely on established intellectual properties, such as the Marvel franchise, to drive player acquisition and revenue.
PangleJan 2021
Report12 pages
Rise of the Player-Fan: The Growing Opportunity of Mobile Esports in Asia
- Asia dominates the global mobile esports landscape, accounting for 68% of the $19.5 billion in total global mobile esports revenue generated in 2019.
- China is the world's largest esports market with 350 million fans, while Southeast Asia experienced a 244% surge in tournament prize values between 2018 and 2019.
- Global esports prize pools grew by 40% between 2017 and 2019, reaching a total valuation exceeding $228 million.
Niko PartnersJul 2020
Presentation1 pages
Play Like a Girl: Key Ways to Engage Asia's Growing Female Gaming Audience
- Female gamers in Asia grew to 38% of the 1.33 billion total regional gaming population by 2019, up from 32% in 2017.
- Mobile is the primary platform for this demographic, with 95% of female gamers in Asia playing on mobile devices.
- Female gamers contributed 35% of mobile gaming revenue in 2019, with projections estimating an increase to 39% in 2020.
Niko PartnersJun 2020
Report15 pages
From Playing to Paying: The Art of Monetizing Games in Asia
- Free-to-play (F2P) is the dominant monetization model in Asia, accounting for 98.5% of all mobile games revenue in 2019 and 100% of top-grossing titles in China.
- Japan is the most lucrative mobile market in the region, generating $12.84 in revenue per download compared to the $1.53 regional average.
- Emerging markets like India are rapidly adopting sophisticated monetization, with battle passes appearing in 50% of the country's top-grossing games by early 2020.
Niko PartnersJan 2020
Report22 pages
For the Win: Breaking Down the Preferences of Asia's Mobile Gamers
- Asia accounts for over 50% of the global mobile gaming player base and generates the majority of the industry's total mobile revenue.
- Mobile esports and competitive, socially-driven titles are displacing traditional genres across all Asian markets, marking a major shift in consumer preference through the first half of 2020.
- China remains the largest market, where success is driven by migrating PC intellectual properties to mobile and navigating a regulatory environment that requires domestic partnerships.
Niko PartnersJan 2020
Report62 pages
Level Up: A Guide to Succeed in Asia’s Gaming Market
- Asia’s gaming market is driven by over 1.5 billion mobile-first players, with free-to-play models generating 99% of mobile revenue.
- The female demographic has grown to 500 million players and now contributes nearly 40% of total mobile gaming revenue, necessitating more inclusive content.
- Asia accounts for 68% of global mobile esports revenue, with Southeast Asia experiencing a 244% increase in tournament prize pools.
NewzooJan 2020