What is MAU?
MAU: Monthly Active Users — unique users who engaged with a product within a 30-day period.
- Category:
- Users
Other definitions
- UsersA metric measuring the number of unique players who log into a game at least once in a 30-day period.
MAU in the library
108 documents in the library cover MAU; the 8 most relevant:
- How DLC boosts engagement for PC and console games
Newzoo · 2023 · Report
- Newzoo DLC Content Report 2023
Newzoo · 2023 · Report
- The State of App Engagement 2021: An Analysis of Key Global App Usage Trends in 2021
Sensor Tower · 2021 · Report
- 🎤 MAU Vegas 2026 Recap: Why is MAU a must attend conference?
Two & a Half Gamers · 2026 · Video
- Newzoo PC & Console Gaming Report 2024
Newzoo · 2024 · Report
- Launching PC & Console Titles in the Ever-Changing Games Market
Newzoo · 2023 · Report
- Key Insights into Shooter Games
Newzoo · 2025 · Report
- Key Insights into Role-Playing Games (RPGs)
Newzoo · 2025 · Report