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What is Interstitial Ad?

Interstitial Ad: Full-screen ad at natural transition points. Generates higher CPM than banners but can impact retention if overused.

Other definitions

  • MarketingFull-screen ads that cover the interface of their host app, typically displayed at natural transition points.

Interstitial Ad in the library

31 documents in the library cover Interstitial Ad; the 8 most relevant:

Search the library for “Interstitial Ad”

Related terms

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