What is In-App Purchases?
In-App Purchases: Transactions involving the sale of virtual goods or services within a mobile application.
- Category:
- Monetization
- Also written as:
- In-app purchase
Other definitions
- MonetizationDigital goods or services bought within a game, often synonymous with microtransactions.
- MonetizationDigital content or services purchased by users within a mobile application.
In-App Purchases in the library
374 documents in the library cover In-App Purchases; the 8 most relevant:
- Ad Revenue in Mobile Games: Key Insights and Trends
Tenjin · 2024 · Video
- Using AI to decide if it's worth showing ads in your app
Tenjin · 2024 · Video
- The Future of Hybridcasual
Naavik · 2023 · Video
- From Hyper to Hybrid: Hypercasual Gaming Trends 2023
Tenjin · 2023 · Report
- Hyper to Hybrid: Mobile Gaming Market Trends 2023
Tenjin · 2023 · Report
- The $12B+ Mobile Ad Market: Sensor Tower's First-Ever Deep Dive
Deconstructor of Fun · 2026 · Video
- Casual Games Report H1 2026: Growth Beneath the Still Surface
AppMagic · 2026 · Report
- The truth behind mobile gaming's $17bn D2C market
PocketGamer.biz · 2026 · Video