What is Ad Spend?
Ad Spend: The total amount of capital allocated to paid advertising channels for user acquisition and brand awareness.
- Categories:
- Marketing, Monetization
Other definitions
- MarketingThe total amount of money invested in digital advertising campaigns within a specific period.
- MarketingTotal monetary investment in advertising campaigns over a specified period.
- MonetizationTotal advertising expenditure within the mobile app ecosystem.
Ad Spend in the library
217 documents in the library cover Ad Spend; the 8 most relevant:
- The State of Mobile Gaming: An Analysis of Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia
Sensor Tower · 2021 · Report
- How Malpa Games scaled “Boring” puzzle games to millions!
Two & a Half Gamers · 2026 · Video
- Winning with Creative: Building, Testing, and Scaling High-Performance Ads
Moloco · 2026 · Report
- 2026 Predictions: Trends in Gen AI, Gaming & Digital Ad Spend
Sensor Tower · 2026 · Report
- Digital Market Index: Q2 2025
Sensor Tower · 2025 · Report
- Scaling 100+ Mobile Games: PSV Game Studio Shows How They Use Tenjin
Tenjin · 2025 · Video
- 📊 Is 24-Month Payback the New Normal? Real ROAS Benchmarks Revealed!
Two & a Half Gamers · 2025 · Video
- Why Your Game's Ads Need to Evolve–Fast | AI-Powered Creative Intelligence Platform to Unlock Scale
PocketGamer.biz · 2025 · Video