What is ROAS Curve?
ROAS Curve: The graphical representation of Return on Ad Spend over time, used to predict the long-term profitability of user acquisition cohorts.
- Category:
- Marketing
- Also written as:
- ROAS Curves, ROAS curves
Other definitions
- MarketingA visual representation of Return on Ad Spend over time, tracking the recovery of marketing costs from user cohorts.
- MarketingVisualizations plotting the Return on Ad Spend over time, used to predict long-term profitability of cohorts.
ROAS Curve in the library
1 document in the library covers ROAS Curve.
- The Essential UA Financing Guide: 2026
InvestGame · 2026 · Report