What is Ad Impression?
Ad Impression: A metric that counts each time an advertisement is fetched from its source and is potentially viewable by a user.
- Categories:
- Marketing, Monetization
- Also written as:
- Ad Impressions
Other definitions
- MarketingThe total number of times an advertisement is displayed to users within an app or digital platform.
- MonetizationA single instance of an advertisement being displayed on a user's screen within a game or application.
- MarketingA metric representing the total number of times a game’s advertisement was displayed to potential users.
- MarketingAn event triggered when an advertisement is fetched from its source and is countable.
Ad Impression in the library
38 documents in the library cover Ad Impression; the 8 most relevant:
- How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams
Two & a Half Gamers · 2025 · Video
- LTV Prediction for Mobile Apps with Hybrid Monetization: Tenjin’s pLTV
Tenjin · 2025 · Video
- How to get the most value for each ad impression | Geeshan Willink from Nefta
PocketGamer.biz · 2024 · Video
- The State of Games Media Buying United States Spotlight
Mintegral · 2024 · Report
- From Hyper to Hybrid in 2023 (2023)
Tenjin · 2023 · Report
- 🪦 Are Banners Dead? Zedge Removed Them, Cut 38% of Impressions, and Made MORE Money
Two & a Half Gamers · 2026 · Video
- 🧙 Solo Dev Journey #1: How to start with UA? From a store link to a LIVE UA Campaigns
Two & a Half Gamers · 2026 · Video
- The $12B+ Mobile Ad Market: Sensor Tower's First-Ever Deep Dive
Deconstructor of Fun · 2026 · Video