What is LTV?
LTV: Lifetime Value — total revenue expected from a single user over their entire relationship with a product.
- Categories:
- Revenue, Monetization
Other definitions
- MonetizationLifetime Value — the total predicted revenue or value an average user will generate throughout their relationship with the app.
LTV in the library
324 documents in the library cover LTV; the 8 most relevant:
- Panel: Full-Funnel Growth for Mobile Apps: From Install to Lifetime Value.
PocketGamer.biz · 2026 · Video
- What is LTV in Mobile Apps World? What You Need to Know
Tenjin · 2024 · Video
- two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours
Two & a Half Gamers · 2024 · Video
- Report on App Categories
AppMagic · 2020 · Report
- Session: Scale Your App! Applifter's OS Turns Insights Into Installs - Goncalo Martins, AppLifters.
PocketGamer.biz · 2026 · Video
- LTV Prediction for Mobile Apps with Hybrid Monetization: Tenjin’s pLTV
Tenjin · 2025 · Video
- Breaking Silos & Boosting Growth: Metica’s AI-Driven Edge
PocketGamer.biz · 2025 · Video
- How to Advertise Hybrid-Casual Games in 2024
Tenjin · 2024 · Video