Top Heroes

Marketing Insights into Global SLGs in 2024

The 2024 global marketing landscape for Strategy Games (SLGs) is characterized by a significant increase in advertising activity, with monthly advertiser counts rising 6.5% year-over-year to over 3,000.

• Video content dominates the SLG advertising landscape, accounting for over 72% of all creative output as of early 2024.
• The number of monthly SLG advertisers grew 6.5% year-over-year, surpassing 3,000 active advertisers.
• Android platforms host 77.6% of global SLG advertisers, though iOS campaigns maintain a higher average number of impressions per creative.