My Supermarket Simulator

Farming Sims: Cultivating Long-term Engagement

Farming simulation games have established themselves as a dominant and enduring genre within the global mobile gaming market.

• Farming simulation games maintain high long-term engagement by satisfying core human motivations defined by Self-Determination Theory: autonomy, competence, and relatedness.
• The genre appeals to a broad demographic, with 60% of mobile gamers having played a top farming title, including 73% of RPG players and 65% of console gamers.
• Farming sims demonstrate exceptional longevity, as evidenced by titles like Township, Hay Day, and FarmVille 2, which were released in 2012 and continue to command massive player bases with over 100 million to 500 million downloads each.