Updated Mar 21, 2026 by Ubisoft
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Published by Ubisoft
UBISOFT REPORTS FIRST-HALF 2025-26 EARNINGS FIGURES Tencent transaction on track to close in the coming days all conditions precedent have been satisfied Q2 Net Bookings above expectations First half 2025-26: Net bookings of €772.4 million, up +20.3% YoY Reported change In % of total net In €m vs.
ALF 2 UBISOFT REPORTS FIRST-HALF 2025-26 EARNINGS FIGURES Tencent transaction on track to close in the coming days all conditions precedent have been satisfied Q2 Net Bookings above expectations FY2025-26 targets confirmed First half 2025-26: Net bookings of €772.4 million, up +20.3% YoY Reported change In % of total net In €m vs. H1 2024-25 bookings H1 2025-26 H1 2024-25 IFRS 15 sales 657.8 (2.1)% NA NA Net bookings 772.4 20.3% NA NA Digital net bookings 685.8 30.2% 88.8% 82.0% PRI net bookings 475.3 51.9% 61.5% 48.7% Back-catalog net bookings 741.4 50.0% 96.0% 76.9% IFRS operating income (120.2) NA NA NA Non-IFRS operating income 27.1 NA 3.5% (39.3%) Q2 Net Bookings exceeded expectations, reaching €490.8m, versus guidance of around €450m, and up 39% year-on-year. The outperformance was driven by stronger-than-expected partnerships, and was supported by a robust back-catalog, both highlighting the strength of the Group’s brands. Continued progress on Group transformation: - The transaction with Tencent is on track to close in the coming days. All conditions precedent have been satisfied. At closing, the €1.16bn investment will deleverage the Group.
robust back-catalog, both highlighting the strength of the Group’s brands. Continued progress on Group transformation: - The transaction with Tencent is on track to close in the coming days. All conditions precedent have been satisfied. At closing, the €1.16bn investment will deleverage the Group. It will also enable the acceleration of Vantage Studios’<sup>1</sup> IP growth, support selected investment opportunities across the rest of the Group, and facilitate ongoing reorganization efforts. - The design of the Group’s new operating model built around Creative Houses with the objective of fostering stronger creative vision, greater focus, efficiency, autonomy and accountability will be finalized by year end with full details unveiled in January 2026. - The Group’s cost reduction program is on track, targeting at least €100m in additional fixed cost savings by FY2026-27 vs. FY2024-25, supported by targeted restructurings and continued discipline in recruitment. Group deleveraging: The non-IFRS net debt position of €1.15bn at end September comes with a cash and cash equivalent position of €668m. The €1.16bn proceeds from the Tencent transaction will enable to deleverage the Group, and notably the early repayment of the Term Loan and Schuldschein loans, which have an outstanding principal amount of approximately €286 million<sup>2</sup>.
s with a cash and cash equivalent position of €668m. The €1.16bn proceeds from the Tencent transaction will enable to deleverage the Group, and notably the early repayment of the Term Loan and Schuldschein loans, which have an outstanding principal amount of approximately €286 million<sup>2</sup>. FY2025-26 line-up: Anno 117: Pax Romana™ launched on November 13 with a Metacritic rating of 85. Assassin’s Creed® Mirage Valley of Memory update launched on November 18. Avatar Frontiers of Pandora™ From the Ashes expansion will release on December 19, coinciding with the new movie. Prince of Persia™: The Sands of Time remake, Rainbow Six® Mobile, The Division® Resurgence and an unannounced title are planned for Q4. FY2025-26 targets confirmed Splinter Cell: Deathwatch premiered on October 14, obtaining an 86% score on Rotten Tomatoes and landing in Netflix’s daily Top 10 across more than 12 countries, including six consecutive days in the U.S. 1As commonly referred to by employees. 2This early repayment will also address the non-compliance of its leverage ratio triggered by the IFRS accounting restatement described in this press release below.
Paris, November 21, 2025 – Today, Ubisoft released its earnings figures for the first half of fiscal 2025-26. Yves Guillemot, Co-Founder and Chief Executive Officer, said “The closing of our strategic transaction with Tencent – which will see Tencent become a minority shareholder in our new subsidiary, Vantage Studios – is now imminent, as all conditions precedent have been satisfied. This marks a pivotal milestone in Ubisoft’s transformation, significantly strengthening our financial position by bringing in €1.16 billion of cash, enabling the Group to deleverage, as planned. It will also empower Vantage Studios to accelerate the growth of our three flagship IPs under a dedicated leadership team. In a highly competitive market, Ubisoft delivered net bookings above guidance, on the back of stronger-than-expected partnerships that underscore the appeal and reach of our brands. Our portfolio showed contrasting dynamics this quarter, with softer trends for Rainbow Six Siege, reflecting a phase of evolution for the game in an intense FPS environment, offset by strong performances across the rest of the catalog. The Assassin’s Creed franchise exceeded our expectations, confirming its positive momentum and ability to engage players over time.
trends for Rainbow Six Siege, reflecting a phase of evolution for the game in an intense FPS environment, offset by strong performances across the rest of the catalog. The Assassin’s Creed franchise exceeded our expectations, confirming its positive momentum and ability to engage players over time. The Division 2 also continued to perform strongly, benefiting from the momentum of the Battle for Brooklyn DLC, with the game’s first semester already exceeding last year’s annual bookings. Additionally, the progress we’ve made in addressing our fixed cost base brings with it confidence that we can continue to drive structural efficiencies across the organization that, together with top line growth, will contribute to ensure a return to strong cash generation in the coming years. Vantage Studios represents a key element of the transformation of the company towards a new operating model built around Creative Houses. We will have finalized the design of this new organization by the end of the year. These Creative Houses will be autonomous, efficient, focused and accountable business units, each with its own leadership, creative vision and strategic roadmap. This Group-wide transformation reflects our ambition to renew how we create and operate in order to deliver great games for our players and lasting value for our partners and shareholders. The full details of this new operating model will be unveiled in January.”
Q2/H1 Activity Net bookings stood at €491m this quarter, above guidance and up 39% year-on-year. The outperformance was driven by stronger-than-expected partnerships, demonstrating the power and attractiveness of the Group’s portfolio as well as the meaningful contribution from live TV and animated series. Excluding partnerships, overall back-catalog this quarter was robust and in line with expectations, broadly stable year-on-year, but marked by contrasted dynamics. Overall, net bookings for the semester stood at €772 million, up 20% year-on-year, with 34 million MAUs and 88 million Unique Users across Consoles and PC, slightly down while excluding XDefiant from the base. The Assassin’s Creed® franchise posted a strong performance in Q2, with both Assassin’s Creed® Shadows and the rest of the brand’s catalog overperforming. In the year to date, Assassin’s Creed has generated 211 million session days, ~35% higher than the last two years’ average. Shadows benefitted from the launch of the New Game+ mode, which was widely anticipated by the community and introduced greater difficulty and new challenges for players. The Claws of Awaji expansion released on September 16 and contributed to re-engaging players. It was praised as a solid addition to the base game, offering new unique boss fights in a beautiful and dark atmosphere. Looking ahead, Assassin’s Creed Shadows will reach a broader audience with its launch on the Nintendo Switch 2 on December 2. Beyond Shadows, the rest of the Assassin’s Creed back-catalog also performed strongly, highlighting the strength of the franchise.
The interim filing presents the fourth‑quarter 2025 financial results for a midcore‑casual gaming group, emphasizing a record‑setting revenue run and the successful execution of a transformation agenda that includes the integration of the Plarium acquisition and the rollout of a new district structure in early 2026. Revenue reached SEK 3,123 million, reflecting 108 % organic growth year‑on‑year and a 25 % increase on a constant‑currency basis, while adjusted EBITDA rose to SEK 717 million, delivering a 23 % margin that matches the full‑year figure. Unlevered free cash flow amounted to SEK 878 million, with a cash‑conversion rate of 66 % and a leverage ratio of five times EBITDA, underscoring robust liquidity and disciplined capital management. User‑acquisition spending accelerated, representing 38 % of quarterly revenue—up from 37 % in the prior quarter—and grew 76 % on a reported basis, driven by heightened investment in original studios, new casual titles, and the racing franchise. The direct‑to‑consumer channel expanded by 600 basis points to 32 % of total revenue, reflecting a strategic shift toward higher‑margin in‑app purchases. Across the fiscal year, the company posted a 9 % organic revenue increase, with word‑games, racing, and RAID franchises delivering the strongest quarter‑end performance. Operating cash flow for the quarter stood at SEK 840 million, while adjusted net income was SEK 1,390 million, translating to an adjusted EPS of SEK 11.33. The financial outcomes exceed guidance and position the firm to meet its medium‑term outlook, with a pre‑IPO study for PlaySimple concluded and the midcore transformation progressing as planned.
The analysis examines how gamification—applying game‑like mechanics such as streaks, leaderboards, and reward loops—to non‑gaming consumer apps has shifted the mobile app economy over a five‑year period (2020‑2025). Data from 208 transactions totaling $20.7 billion reveal that EdTech, Fitness & Wellness, and Entertainment & Social are the primary verticals, with deal value shares of roughly 40 %, 37 %, and 23 % respectively. EdTech dominates both deal volume (43 %) and exit activity, accounting for 45 % of exits and 34 % of exit value, indicating a mature market attractive to strategic buyers. Fitness & Wellness shows concentrated exits in two mega‑deals (Headspace $3 billion, Fitbit $2.1 billion) but a broader spread of capital across many platforms, suggesting growth potential beyond the top brands. Entertainment & Social receives steady, diversified investment; its exits lean toward IPOs (e.g., Reddit, NetEase Cloud Music) rather than M&A, reflecting limited strategic buyer appetite. Capital flows peaked during the 2020‑21 COVID boom but recovered quickly for gamified apps, with 2024 stabilizing and 2025 YTD already surpassing full‑year 2024 figures. Seed and Series A rounds remain active, while late‑stage activity accelerated in 2025 following earlier Series A momentum. Early‑stage capital is evenly split between Fitness & Wellness and Entertainment & Social, highlighting a white‑space opportunity, whereas EdTech shows limited early‑stage activity due to market consolidation. The report underscores that non‑gaming apps have overtaken mobile games in net revenue (Q2 '25: $21.2 billion vs. $19.8 billion) and are driving 24 % YoY mobile spend growth, while games stagnated. This structural shift signals that institutional capital increasingly targets gamified consumer apps across these three verticals, with strategic buyers actively consolidating the EdTech segment and exploring IPO pathways in Entertainment & Social.
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