Three Mobile User Acquisition Megatrends in 2017

Key insights

5 takeaways

01
The provided document serves as a landing page for a presentation titled 'Three Mobile User Acquisition Megatrends for 2017' delivered by Eric Benjamin Seufert at the Pocket Gamer Connects conference on January 16, 2017.
02
The report content does not contain the specific text or data points regarding the three identified megatrends.
03
The source material functions as a directory for industry commentary and resources rather than a standalone summary of the 2017 trends themselves.
04
The document confirms that this presentation was the third consecutive annual installment of the 'UA Megatrends' series by the author.
05
No specific metrics, growth rates, or company-level data regarding mobile user acquisition are included in the provided text.

Summary

The presentation titled Three Mobile User Acquisition Megatrends in 2017, delivered at the Pocket Gamer Connects conference in London on January 16, 2017, serves as a strategic outlook for the mobile gaming industry. The core thesis focuses on identifying the primary shifts in user acquisition (UA) strategies necessary for developers and marketers to maintain competitiveness within an increasingly saturated mobile ecosystem.

The content functions as a continuation of an annual series, building upon previous industry analyses from 2015 and 2016. By providing a forward-looking framework for the 2017 calendar year, the presentation addresses the evolving challenges of scaling mobile applications and optimizing marketing spend. The scope is specifically tailored to the mobile games sector, reflecting the professional expertise of the author in freemium economics and growth analytics.

While the provided text serves as an introduction to the presentation materials, it highlights the ongoing necessity for data-driven decision-making in mobile growth. The methodology relies on expert synthesis of industry patterns and historical performance data to forecast upcoming trends. By contextualizing these shifts within the broader landscape of mobile development, the analysis provides a roadmap for navigating the complexities of user acquisition in a mature market environment.