ReportGREE
Summary of Main Q&A: FY2018 Second Quarter GREE Results Briefing
2 pages~3 min full read
GREE is expanding beyond its mobile-centric foundation by entering the console market, starting with the release of 'Fishing Star' on the Nintendo Switch.
See it on page 1The 'Fishing Star' console title will utilize a single-purchase download model without in-game microtransactions, marking a departure from the company's typical mobile monetization.
See it on page 1GREE is building a multiplatform, multiregional development system designed to support simultaneous mobile and console releases for both domestic and international markets.
See it on page 1The company is mitigating financial risk in its console expansion by avoiding large-scale projects and keeping initial development expenses limited.
See it on page 2International distribution for titles like 'Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freeze' is currently in the partner selection phase with no confirmed launch dates.
See it on page 1Monetization strategies for future console titles will be determined on a case-by-case basis, allowing for either free-to-play or premium models depending on the game's characteristics.
See it on page 2GREE is prioritizing operational efficiency for existing mobile hits, such as 'Another Eden: The Cat Who Goes Beyond Time,' by implementing systems for rapid content deployment.
See it on page 1The briefing clarified GREE’s strategic shift toward console gaming while maintaining its mobile‑centric foundation. The company announced that “Fishing Star,” its first Nintendo Switch title, will be sold as a single‑purchase download without in‑game microtransactions, leveraging the console’s unique features to deliver a classic fishing experience. GREE emphasized its intent to build a multiplatform, multiregional development system that supports both mobile and console releases for Japanese and overseas markets, aiming to broaden its audience base.
Progress on international titles was described as steady, with ongoing partner selection for overseas distribution of games such as “Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freeze.” Exact launch dates remain undetermined as the company evaluates optimal release strategies. GREE also addressed concerns about a slowed release cadence, noting that while operational focus on existing hits remains strong, the company continues to pursue new projects, as illustrated by its development pipeline figures.
Regarding monetization models, GREE stated that decisions on free‑to‑play console titles with in‑game purchases will be made on a case‑by‑case basis, reflecting each title’s characteristics. Cost control is highlighted by the company’s avoidance of large‑scale first‑time console projects, thereby limiting development expenses. Advertising and media investments are maintained at a consistent level across the first two quarters, with future spending tied to expected returns. Operational improvements were cited for key mobile titles, such as the addition of new scenarios in “Another Eden: The Cat Who Goes Beyond Time,” demonstrating a system that enables rapid content deployment to meet customer demand.
