Stories, Scale and Impact: Unlocking India's Media & Entertainment Economy (2026)

The better the question. EY The better the answer. Shape the future I remember standing in a single-screen theater in Hyderabad in the late 1980s, watching a thousand people react to a film I had produced. The laughter, the tears, the collective gasp at the interval cliffhanger. That is the business we are still in: emotion at scale. Stories rooted in our land, our culture and our people continue to travel the furthest. That is not sentiment. It is fact.