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Sega Sammy Holdings
Sega Sammy Holdings’ Q1 fiscal year 2024 financial results briefing highlights a period of strong performance driven primarily by the Pachislot and Pachinko business, which significantly exceeded initial forecasts. The company reported a 13.0 billion yen increase in sales and an 8.0 billion yen increase in operating income compared to expectations, largely attributed to the success of the Smart Pachislot Hokuto No Ken title. This performance helped elevate the company’s total utilization share in the sector from 8.7% in the previous fiscal year to 15.2% in the first quarter, moving the company to second place in the market.
In the Entertainment Contents segment, results were mixed. While the Amusement Machine area performed well, the Consumer area saw sales slightly below expectations due to the postponement of several new title launches. Despite this, operating income remained resilient due to favorable exchange rate fluctuations and lower-than-anticipated operating expenses. The company maintains a positive outlook for the remainder of the fiscal year, targeting over 13 million unit sales for new titles, with key expectations placed on Sonic Superstars and entries in the Persona and Yakuza series.
The company continues to navigate a competitive free-to-play market and rising development costs, which are being influenced by new amortization rules for R&D. While the Pachislot market shows signs of recovery through hit titles, the Smart Pachinko segment has seen slower adoption, with installation rates at approximately 2% as of June 2023. Management remains focused on long-term growth by leveraging popular intellectual property to attract younger demographics and is actively working to resolve supply chain constraints to meet the high demand for its successful hardware titles.
Bandai Namco · 2026