PlayWay S.A. has secured a strategic licensing agreement with Discovery Licensing Inc. to develop and publish video games based on the Wheeler Dealers, Gold Rush, and Diesel Brothers franchises.
See it on page 1The partnership includes a comprehensive marketing commitment from Discovery, featuring television advertising, social media promotion, and on-screen talent endorsements to drive game visibility.
See it on page 1The agreement covers a wide range of platforms, including PC, PlayStation 4, Xbox One, Nintendo Switch, handheld consoles, and mobile devices, with releases scheduled between 2017 and 2019.
See it on page 1Planned projects include standalone titles for Gold Rush and Diesel Brothers, as well as downloadable content for Car Mechanic Simulator 2015 and 2017.
See it on page 1Discovery will leverage its industry relationships to secure prominent placement and featuring for the games on digital storefronts.
See it on page 1The current contract expires at the end of 2019, with potential for an exclusive long-term partnership covering additional Discovery Communications brands such as TLC, Animal Planet, and BBC America.
See it on page 2PlayWay S.A. has entered into a strategic licensing agreement with Discovery Licensing Inc. to develop and publish video games based on popular television franchises. This partnership grants the Polish developer access to trademarks, music, and assets for Wheeler Dealers, Gold Rush, and Diesel Brothers. The collaboration aims to leverage established global media brands to enhance the commercial appeal of PlayWay’s simulation portfolio across multiple gaming platforms.
The scope of the agreement covers a broad range of hardware, including PC, major consoles such as PlayStation 4, Xbox One, and Nintendo Switch, handheld devices like PlayStation Vita and Nintendo 3DS, and mobile operating systems. Specific projects identified include standalone titles for Gold Rush and Diesel Brothers, alongside dedicated downloadable content for Car Mechanic Simulator 2015 and 2017. The release schedule is set for 2017 through 2019, with the initial launch planned for the second quarter of 2017.
A significant component of the deal involves a comprehensive marketing commitment from Discovery. The licensor will provide television advertising, social media promotion, and endorsements from on-screen talent. Furthermore, Discovery will utilize its industry relationships to secure prominent digital storefront placement and "featuring" for the games. While the current contract expires at the end of 2019, both parties have expressed intent for a long-term partnership. This potential expansion could lead to an exclusive arrangement where PlayWay becomes the primary developer for the entire Discovery Communications universe, including brands such as TLC, Animal Planet, and BBC America.
