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Raport Bieżący Nr 39/2019: Post-Premier Sales – Car Mechanic Simulator (Console)
28 Jun 20191 pages~1 min full read
The Xbox One version of Car Mechanic Simulator generated over 650,000 USD in gross revenue and 23,000 digital downloads within its first 72 hours of release in June 2019.
Initial physical retail demand exceeded supply, as 1,500 activations were recorded shortly after launch, prompting PlayWay to authorize additional production runs beyond the initial 70,000-unit batch.
PlayWay retains exclusive digital publishing rights for the base game and all future downloadable content, while Koch Media GMBH manages the physical retail distribution.
The commercial success of the console launch has prompted PlayWay to accelerate development schedules for other PC-to-console ports to expand its internal publishing portfolio.
Future strategy for the title focuses on long-term support, including the release of localized language patches and a steady stream of DLC, mirroring the model used for the PC version.
While PlayStation 4 sales data was unavailable at the time of the report, management anticipated higher reach on that platform compared to Xbox One due to a larger hardware install base.
PlayWay S.A. released initial performance metrics for the console adaptation of Car Mechanic Simulator following its first 72 hours on the market in June 2019. The data indicates a strong commercial reception for the Xbox One version, which recorded over 23,000 digital downloads and generated estimated gross revenue exceeding 650,000 USD within the three-day launch window. While specific sales figures for the PlayStation 4 version were unavailable at the time of the announcement, market trends suggested a potentially larger reach on that platform due to its higher hardware install base.
The physical retail segment, managed by Koch Media GMBH, showed early signs of high demand with over 1,500 activations recorded shortly after launch. An initial production run of 70,000 physical units was split between platforms, with 35% allocated to Xbox One. Management determined within two days of release that this initial supply was insufficient to meet market interest, prompting plans for additional production runs. PlayWay maintains exclusive digital publishing rights for the base game and all subsequent downloadable content.
Future strategy for the title involves long-term marketing support modeled after the successful PC version, alongside the release of localized language patches and a steady stream of DLC. The commercial success of this launch has influenced broader corporate strategy, leading the company to accelerate development schedules for other major console ports. This shift aims to strengthen the internal publishing portfolio and capitalize on the proven profitability of bringing established PC intellectual properties to the console market.
