Updated Mar 17, 2026 by PlayWay
Legal · September 15, 2020
Published by PlayWay
PlayWay S.A. has expanded its corporate portfolio through the strategic acquisition of a majority stake in 3RStudio Mobile, a development studio based in Poznań, Poland. On September 15, 2020, the Warsaw-based publisher secured 75% of the share capital in the entity, representing 40,000 individual shares. While the nominal value of these shares is recorded at 2 million PLN, the transaction was executed for a total purchase price of 40,000 PLN. This acquisition allows PlayWay to consolidate its influence over the studio's operational direction and future output. The primary objective of this investment centers on the technical adaptation and expansion of existing intellectual property into the virtual reality market. Specifically, 3RStudio Mobile is tasked with the development and delivery of a VR version of Thief Simulator tailored for the Oculus Quest platform. This move aligns with broader industry trends of porting successful PC and console titles to standalone VR hardware to capture a growing segment of the immersive gaming market. This transaction, disclosed under market abuse regulations regarding inside information, highlights a low-cost entry into specialized VR development capabilities. By integrating 3RStudio Mobile into its ecosystem, PlayWay secures the necessary technical expertise to translate its popular simulation titles into high-growth hardware ecosystems. The agreement underscores a focused effort to leverage established brands through platform diversification and targeted studio acquisitions within the Polish game development sector.
Raport bieżący nr 34/ 2020 Data: 2020‑ 09‑ 15 godz. 22:06 Nabycie 75 % udziałów w kapitale zakładowym 3RStudio Mobile Sp. z o.o. z siedzibą w Poznaniu Zarząd PlayWay S.A. z siedzibą w Warszawie („Spółka”) informuje, iż w dniu 15.09.2020 r. Spółka nabyła od osoby fizycznej 75% udziałów (tj. 40 tys. udziałów) o wartości nominalnej 2 mln zł, w spółce 3RStudio Mobile Sp. z o.o. z siedzibą w Poznaniu za łączną cenę 40 tys. zł. 3RStudio Mobile Sp. z o.o. wykona grę VR Thief Simulator dla platformy Oculus Quest. Podstawa prawna: Art. 17 ust. 1 MAR ‑ informacje poufne ZA ZARZĄD: Krzysztof Kostowski Prezes Zarządu
PlayWay S.A. has expanded its investment portfolio through the strategic acquisition of a 25 percent stake in EpicVR Sp. z o.o., a Krakow-based developer specializing in virtual reality technologies. The transaction, finalized on October 19, 2020, involved a total purchase price of 50,000 PLN. This acquisition establishes a significant minority position for PlayWay within the company’s share capital, aligning with the parent company’s broader strategy of diversifying its holdings across various specialized development studios. The scope of this investment focuses on the rapidly evolving virtual reality sector within the Polish gaming and technology industry. EpicVR operates across multiple high-growth segments, including the production of VR games with multiplayer capabilities and the development of specialized medical applications. Beyond entertainment, the studio provides industrial VR solutions, virtual training systems, and immersive sales and marketing tools. This breadth of operations indicates a move toward integrating gaming technology with practical enterprise and healthcare applications. This corporate action was disclosed in compliance with Article 17(1) of the Market Abuse Regulation, reflecting its status as inside information relevant to investors. The acquisition highlights a trend of consolidation and strategic partnership within the Polish game development ecosystem, as larger entities like PlayWay seek to secure expertise in niche technical fields such as VR and industrial simulation. By securing this stake, the parent company gains exposure to both the consumer gaming market and the expanding business-to-business virtual reality services sector.
PlayWay S.A. announced a strategic corporate restructuring on September 21, 2020, involving the merger of its subsidiary, 3R Studio Mobile sp. z o.o., with Hubstyle S.A. The transaction is structured as a merger by acquisition under the Polish Commercial Companies Code, specifically through the transfer of all assets from 3R Studio Mobile to Hubstyle via universal succession. In exchange for these assets, Hubstyle will issue new shares to the shareholders of 3R Studio Mobile, including PlayWay S.A., resulting in a capital increase for the acquiring entity. The geographic scope of this transaction is centered in Poland, involving entities based in Poznań and Warsaw. Hubstyle S.A. maintains a public listing on the Warsaw Stock Exchange, which provides the combined entity with the regulatory advantages and visibility of a publicly traded company. This move effectively integrates 3R Studio Mobile’s operations into a listed framework, facilitating broader market access and potential liquidity for its shareholders. The primary objective of this merger is to capitalize on synergies between Hubstyle’s established status as a public company and 3R Studio Mobile’s specialized expertise within the high-growth gaming industry. By consolidating these resources, the management aims to leverage the technical capabilities of the mobile gaming sector alongside the capital market experience of the acquiring firm. This strategic alignment is intended to strengthen the market position of the involved entities and create a more robust platform for future development within the gaming segment.
PlayWay S.A. has formally increased its ownership stake in the Bydgoszcz-based developer Madmind Studio through the acquisition of additional shares from an existing partner. This transaction, finalized on July 19, 2017, involved the purchase of three shares, effectively consolidating the parent company’s control over the subsidiary. Following the execution of this agreement, PlayWay S.A. holds a total of 78% of the share capital in Madmind Studio, reinforcing its position as the dominant shareholder. The primary strategic focus of Madmind Studio at the time of this acquisition is the development and production of the video game Agony. By securing a larger portion of the equity, the parent company aligns its investment portfolio more closely with the progress and potential commercial outcomes of this specific project. The transaction reflects a targeted expansion within the Polish game development sector, specifically focusing on the PC and console segments where Madmind Studio operates. This corporate action was disclosed in accordance with market abuse regulations regarding inside information, highlighting its significance to the company’s financial structure and asset distribution. The acquisition underscores a broader industry trend of established publishers securing majority stakes in specialized development houses to streamline production pipelines and secure intellectual property rights. The scope of the transaction is limited to the internal equity structure of the two entities involved, marking a definitive shift in the subsidiary's governance and ownership distribution.
PlayWay S.A. expanded its corporate portfolio through the strategic acquisition of a 25% equity stake in Ignibit S.A., a development studio based in Gdynia, Poland. This transaction, finalized on September 15, 2020, involved the subscription of 226,000 Series D bearer shares. The acquisition was executed via a cash contribution totaling 226,000 PLN, establishing a direct valuation of one PLN per share for this specific issuance. The primary operational objective driving this investment is the technical adaptation of existing intellectual property into the virtual reality market. Specifically, Ignibit is tasked with the development and delivery of the VR version of Bum Simulator, a title within the PlayWay ecosystem. This move aligns with broader industry trends of porting successful simulation titles to immersive platforms to extend product lifecycles and reach specialized hardware audiences. This corporate action represents a targeted expansion within the Polish game development sector, focusing on the synergy between established simulation IP and specialized VR development capabilities. By securing a significant minority stake, PlayWay ensures a dedicated development pipeline for its portfolio while integrating Ignibit’s technical expertise into its wider network of subsidiary and affiliate studios. The transaction was disclosed in accordance with market abuse regulations regarding inside information, reflecting its material importance to the company’s asset structure and production roadmap.