1 free read left. Create a free account for unlimited reading + AI research.
Create free accountArticle
Playtika
The DTC segment generated $814.5 million in revenue.
Playtika Holding Corp. reported its financial results for the fourth quarter and full fiscal year ending December 31, 2025, highlighting a strategic shift toward direct-to-consumer (DTC) platforms and a focus on long-term portfolio diversification. The company achieved total revenue of $678.8 million for the fourth quarter, representing a 4.4% year-over-year increase, while full-year revenue reached $2.76 billion. A significant driver of this growth was the DTC segment, which saw a 43.2% year-over-year revenue increase in the fourth quarter, reaching $250.1 million.
Despite top-line growth, the company reported a net loss of $309.3 million for the fourth quarter and $206.4 million for the full year. These losses were primarily attributed to the non-cash impact of contingent consideration remeasurement related to the earnout payment for the SuperPlay acquisition. However, the company maintained strong operational health, reporting an adjusted EBITDA of $201.4 million for the quarter and $753.2 million for the year. Additionally, Playtika achieved record free cash flow of $481.6 million in 2025, up from $396.8 million in the previous year.
Operational metrics reflected improved monetization, with average daily paying users rising to 357,000 and average payer conversion increasing to 4.5% in the fourth quarter. To maintain financial flexibility and prioritize capital allocation toward high-return opportunities, the company announced the suspension of its quarterly dividend. Looking ahead to 2026, Playtika projects revenue between $2.70 billion and $2.80 billion, with an adjusted EBITDA target of $730 million to $770 million, emphasizing a commitment to disciplined execution and sustainable value creation within the competitive mobile gaming market.
Two & a Half Gamers · 2026