PLAYSTUDIOS, Inc. Second Quarter 2025 Financial Results

PLAYSTUDIOS reported second‑quarter 2025 results with net revenue of $59.3 million, down 18.4 % from the same period in 2024, and a net loss of $2.9 million, reflecting a loss margin of 5.0 %. Consolidated AEBITDA reached $10.7 million, an 18.1 % margin, lower than the 19.5 % margin recorded in Q2 2024. Year‑to‑date revenue totaled $122.0 million, a 18.9 % decline from the prior year, while net loss widened to $5.8 million with a 4.8 % margin. Direct‑to‑consumer (DTC) revenue surged 107 % to $6.7 million in Q2, driven by a 106.8 % increase in DTC virtual‑currency sales; however, overall virtual‑currency revenue fell 14.6 % to $48.2 million due to declines in third‑party platform sales.

Key performance indicators for playGAMES showed average daily active users at 2.3 million and average monthly active users at 10.0 million, both down 27–26 % from Q2 2024, while average daily revenue per user rose 12.0 % to $0.28. playAWARDS metrics revealed a 41 % drop in available rewards and a 61.6 % decline in reward purchases, with retail value of purchases falling 59.7 % to $12.7 million.

Liquidity remained robust, with cash and equivalents of $112.9 million and an undrawn $81 million revolving credit facility. The company maintains full‑year 2025 guidance of net revenue $250–270 million and consolidated AEBITDA $45–55 million, acknowledging that current results do not yet align with guidance. The report covers the United States market, focusing on mobile and social gaming segments, and relies on unaudited financial statements and non‑GAAP reconciliations to present operational performance.