Updated Apr 30, 2026 by Konami Group Corporation
The 2021 Fact Book presents a comprehensive overview of Bandai Namco Holdings’ strategic direction, emphasizing its transformation into a globally integrated entertainment conglomerate and its commitment to corporate social responsibility. Central to the narrative is the thesis that sustained growth across toys, video games, animation and amusement can be achieved through diversified product portfolios, expansive international operations, and proactive sustainability initiatives. The company’s evolution is traced from a collection of independent toy, arcade‑machine and media firms to a unified group after the 2005‑2007 merger of Bandai and Namco. Key milestones include the launch of flagship lines such as Gundam models (over 500 million units shipped), Tamagotchi (exceeding 20 million units), and Zatchbell Battle (300 million units), as well as the development of major video‑game franchises—TEKKEN, DARK SOULS III and Tales—collectively surpassing 50 million sales. International expansion is evident through subsidiaries and regional headquarters in North America, Europe and Asia, reinforced by repeated listings on the Tokyo Stock Exchange and industry recognitions such as Cannes Best Actor and TSE awards. Environmental and social performance data for fiscal year 2021 highlight a suite of CSR actions, including CO₂ reduction targets, supply‑chain safety measures and work‑life‑balance programmes, all framed within the “NEXT STAGE” mid‑term plan aimed at deepening engagement with a mature fan base and broadening cross‑media offerings. The Fact Book thus underscores Bandai Namco’s dual focus on market leadership and sustainable corporate practices across a worldwide footprint and multiple entertainment segments.
**Integrated Report 2019 – Bandai Namco Group – Executive Summary** | Topic | Key Highlights (FY 2019) | Strategic Implications | |-------|--------------------------|------------------------| | **Financial Performance** | • Net sales: **¥732.3 bn** (+8 % YoY) <br>• Operating profit: **¥84.0 bn** (+12 % YoY) <br>• Free‑cash flow: **¥54.9 bn** <br>• Shareholders‑equity ratio: **70 %** <br>• Interest‑bearing debt: **virtually nil** | Strong cash generation and a solid balance‑sheet give the Group flexibility to invest in IP‑driven growth, overseas expansion, and ESG initiatives. | | **Core Business Structure** | • Re‑organized from a three‑SBU model to **five specialized Units**: <br> – Toys & Hobby <br> – Network Entertainment <br> – Real Entertainment <br> – Visual & Music Production <br> – IP Creation <br>• Mid‑term initiatives of Real Entertainment, Visual‑Music Production, and IP‑Creation all **outperformed forecasts**. | The unit‑based architecture aligns resources around the “IP axis” and the 2010 Restart Plan, enabling faster cross‑unit collaboration and clearer performance accountability. | | **Flagship IP Portfolio** | • **THE IDOLM@STER, IDOLiSH 7, Ultraman, Mobile Suit Gundam, Kamen Rider, Super Sentai, Anpanman, PAC‑MAN, Tamagotchi, PRETTY CURE** <br>• Gundam & Dragon Ball singled out for global‑scale pushes. | A diversified IP mix reduces reliance on any single franchise and fuels growth across toys, games, visual media, live experiences, and licensing. | | **IP‑Driven Global Expansion** | **Gundam** <br>• “Chief Gundam Officer” & cross‑unit Gundam Project created. <br>• Simultaneous roll‑outs of visual products, plastic models (> 500 M cumulative shipments), and large‑scale experiences (e.g., 18‑m moving Gundam slated for 2020). <br>• Target markets: **China, North America** (localised content). <br><br>**Dragon Ball** <br>• YouTube masthead campaign → **17 M+ views in one day**. <br>• Net‑sales surge **+932 %** to **¥129 bn**. <br>• 2018 North‑America tour → **300 k+ visitors**, strong limited‑edition sales. | Demonstrates the power of a coordinated, “ALL BANDAI NAMCO” approach: IP‑centric content, merchandising, and experiential activations reinforce each other, driving exponential revenue lift. | | **ESG & Governance Enhancements** | • Board independence: **1/3** of 12 members are outside directors; **Personnel Committee** chaired by an outside director (4/5 members external). <br>• Outside director **Koichi Kawana** appointed (June
The 2018 integrated report presents Bandai Namco’s strategic and financial narrative, emphasizing a record‑high fiscal performance and a forward‑looking “CHANGE for the NEXT” mid‑term plan (FY 2018‑2021). Consolidated net sales reached ¥678.3 billion, up 9.4 % year‑on‑year, while operating profit climbed 18.6 % to ¥75.0 billion, delivering an operating margin of 11.1 % and basic earnings per share of ¥246.3. Shareholder returns were reinforced with a total dividend of ¥123 per share, including a ¥25 special dividend. Growth was driven primarily by the Network Entertainment unit and the launch of a new IP‑Creation Unit, which generated 309 copyrighted titles (2,560 hours of content) and is supported by a ¥25 billion strategic‑investment fund aimed at multiplying IP value 100‑ to 1,000‑fold. The “IP‑axis” strategy extends core franchises such as Gundam, PAC‑MAN, Aikatsu! and IDOLiSH7 across animation, games, toys, novels and live‑action, while new‑entertainment initiatives target digital‑first content, mature fan markets, e‑sports and location‑based venues. Expansion in China includes flagship stores, hologram anti‑counterfeit seals and integrated e‑commerce, reinforcing the group’s global footprint. Corporate governance was strengthened through an independent board of 11 directors (three outside) and an audit‑supervisory board meeting stringent independence criteria, complemented by a risk‑compliance charter, business continuity planning and transparent stakeholder engagement. The CSR agenda, under the “Dreams, Fun and Inspiration” mission, achieved a roughly 20 % reduction in CO₂ emissions, deployment of LED lighting, green‑procurement standards banning 29 hazardous substances, and extensive supplier audits. Financially, the company managed a rise in debt to ¥1.47 trillion, a modest decline in cash reserves, and an effective tax rate of 25.7 % aided by R&D credits. Consistent ROE above 10 % and a clean audit opinion underscore the robustness of the business model, while directors call for further earnings‑model innovation, accelerated global expansion, and diversified talent development to sustain the vision of becoming the leading entertainment company.
Bandai Namco’s 2017 integrated report presents a comprehensive account of the company’s financial, strategic, and governance performance, emphasizing the central role of its “IP‑axis” strategy in achieving record results. By leveraging core intellectual properties across games, toys, visual media, and music, the group generated ¥620.1 billion in net sales and ¥63.2 billion in operating profit, a 27.7 % year‑on‑year increase, while free‑cash flow rose 47.7 %. The Network Entertainment segment contributed 57.9 % of sales and 63.8 % of profit, with flagship franchises such as Mobile Suit Gundam (¥74 billion) and Dragon Ball (¥61 billion) underpinning cross‑media expansion and overseas growth in Asia, Europe, and the Americas. Strategic outlook is framed by the newly launched three‑year “NEXT STAGE” plan, which targets global IP expansion, regional autonomy, and continued innovation to meet mid‑term objectives a year ahead of schedule. Governance is reinforced through a ten‑member board—including three independent directors—and an audit‑supervisory board meeting Japanese Corporate Governance Code standards. A robust compliance and risk‑management framework, performance‑linked director compensation, and extensive investor‑relations activities underscore the company’s commitment to transparency and stakeholder trust. Corporate‑social‑responsibility initiatives achieved a 27 % reduction in CO₂ emissions since FY2012 and introduced universal‑design products and supplier audits. Financially, profit attributable to owners reached ¥44.2 billion, EPS rose to ¥201, and dividends of ¥15.4 billion were declared. Acquisitions such as