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NEXON Co.
Nexon’s first-quarter 2013 performance demonstrated significant growth, exceeding the high end of the company’s initial outlook. Total revenue reached ¥44.4 billion, representing a 46% year-over-year increase, while operating income rose 24% to ¥20.7 billion. This growth was supported by strong user engagement in China, particularly through content updates for Dungeon&Fighter, and a successful launch of FIFA Online 3 in Korea. Additionally, the company benefited from favorable currency trends, specifically the weakening of the Japanese yen against the U.S. dollar, South Korean won, and Chinese yuan.
The company transitioned to International Financial Reporting Standards (IFRS) during this period to enhance global financial comparability. While revenue grew across both PC and mobile platforms, the operating margin shifted to 47%, influenced by a higher proportion of revenue coming from the lower-margin mobile segment, increased development and support costs for new titles, and higher royalty payments associated with licensed games. Mobile revenue specifically saw a substantial increase, growing 33.1 times year-over-year.
Geographically, China remained the largest revenue contributor, accounting for 46% of total revenue, followed by Korea at 24% and Japan at 22%. The company’s operational metrics showed a monthly active user base of 71.5 million, with an average revenue per paying user (ARPPU) of ¥2,532. Looking ahead, Nexon maintains a focus on sustaining momentum through key title updates and strategic investments in mobile and PC gaming, while navigating the complexities of currency fluctuations and the competitive landscape of the global online games industry.
NEXON Co. · 2022