Konnichiwa Japan

The German games industry continues to strengthen its international presence through strategic participation in major global trade events. A primary initiative for 2018 involved the organization of a German pavilion at the Tokyo Games Show, marking the second consecutive year of a collective national presence at one of the world’s most significant gaming exhibitions. This effort underscores the importance of the Japanese market for German developers and highlights the role of video games as a vital cultural and economic export.

The 2018 pavilion represented a collaborative effort between the German games industry association, the Federal Ministry for Economic Affairs and Energy, and the Association of the German Trade Fair Industry. This institutional support reflects a broader commitment to fostering international visibility for German studios. The Tokyo Games Show serves as a critical venue for this outreach, consistently attracting over 250,000 visitors and providing a platform for developers to engage with one of the most influential gaming markets globally.

By facilitating access to such high-profile international stages, these initiatives aim to maximize the potential of the German creative sector to reach millions of players worldwide. The focus remains on providing developers with the necessary infrastructure and professional support to showcase their work, thereby enhancing the global competitiveness of the German games industry.