Hamburg Games Conference 2022: Hybrid Approach and New Physical Location

The Hamburg Games Conference 2022, held on March 2 and 3, adopted a hybrid format to address the evolving needs of the international games industry. The event focused on the theme of "Moving Markets," featuring insights from global experts across academia, the games sector, and public funding institutions. By combining a digital platform with a physical presence, the conference aimed to facilitate both broad accessibility and targeted professional engagement.

The physical component of the event took place at RCADIA in Hamburg-Bergedorf, a venue selected to accommodate local health regulations. Attendance for the on-site portion was capped at 200 business guests to ensure compliance with 2G-Plus guidelines. This segment prioritized high-value interactions, including networking, matchmaking, and roundtable discussions. To support these activities, organizers utilized a digital matchmaking system, MeetToMatch, which allowed participants to coordinate meetings across both physical and virtual environments.

The digital infrastructure played a central role in the conference’s reach, building on the success of the previous year’s event, which attracted over 600 global visitors. The online platform provided a virtual themed world for exhibitors and enabled live-streamed access to all presentations and Q&A sessions. By offering both business and basic ticket tiers, the conference ensured that industry professionals could engage with the program content regardless of their ability to attend in person, maintaining a cohesive experience for a diverse, international audience.