Guides to the Games Industry: Interview with Christopher Dring

This interview serves as an introductory installment in a series designed to demystify major business-to-business (B2B) outlets within the global video games industry. By profiling GamesIndustry.biz and its Head of Games B2B, Christopher Dring, the content aims to provide developers and industry newcomers with actionable insights on how to effectively engage with trade media, understand editorial priorities, and navigate the evolving landscape of games journalism.

The discussion highlights the publication’s role as an independent, data-driven source for industry news, market analysis, and recruitment. Editorial focus is placed on stories that offer professional guidance, industry trends, and business developments rather than promotional content or consumer-facing game reviews. Key recommendations for developers include pitching narratives that emphasize unique business strategies, lessons learned, or innovative approaches to industry challenges, while explicitly avoiding topics like non-fungible tokens (NFTs), which are viewed as lacking long-term viability in the gaming sector.

Reflecting on industry evolution, the analysis notes a significant shift from the physical, box-product market of 2007 to a modern ecosystem defined by digital distribution, service-based models, and the rise of independent developers. Looking forward, the industry is expected to see continued growth in subscription models and digital social spaces, though the latter will likely evolve from existing game structures rather than from standalone metaverse platforms. The insights provided emphasize that success in the current market requires a deep understanding of these structural shifts and a professional approach to media relations.