Financial

Gametech Report: Global & MENAP Outlook Q1 2023

1 March 202398 pages18,109 words

Summary

The analysis quantifies the scale and momentum of the worldwide gaming ecosystem while spotlighting the rapid evolution of the MENAP (Middle East, North Africa, and Pakistan) mobile‑gaming sector. Globally, the market is valued at roughly $201 billion, expanding 9 percent year‑over‑year, with PC and console platforms together contributing about 40 percent of total revenue. Mobile gaming dominates the growth narrative, as 2021 recorded 232 billion downloads and $168 billion in consumer spending, underscoring its central role in the industry’s expansion. Within MENAP, mobile adoption has entered a maturation phase. In‑app‑purchase revenue reached $374 million in 2023, and advertising expenditures surged, climbing 33 percent to a level that now represents 247 percent of a prior benchmark, indicating a pronounced shift toward ad‑supported monetisation. These figures illustrate both heightened consumer engagement and an increasingly sophisticated revenue mix in the region. The report also introduces SHFT, Shorooq’s advanced gametech platform, which operationalises a partnership‑investment model designed to accelerate studio growth across MENAP. Since launch, SHFT has assembled a network of 27 partner studios that have delivered approximately 150 titles, while its dedicated gametech fund has allocated about $15 million in financing. The platform delivers comprehensive services—including data‑analytics dashboards, reporting tools, capital provision, and market‑entry assistance—aimed at enhancing commercial outcomes for developers in the region. Collectively, these insights affirm the global market’s robust health, the MENAP region’s accelerating mobile‑gaming trajectory, and the strategic value of integrated gametech solutions in fostering sustainable industry development.

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Gametech Report: Global & MENAP Outlook Q1 2023

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