FinancialShorooq Partners
Gametech Report: Global & MENAP Outlook Q1 2023
1 Mar 202398 pages~91 min full read
The global gaming market is valued at $201 billion, reflecting a 9 percent year-over-year growth rate.
See it on page 23Mobile gaming remains the primary industry driver, accounting for $168 billion in consumer spending and 232 billion downloads in 2021.
See it on page 8PC and console platforms combined contribute approximately 40 percent of total global gaming revenue.
See it on page 10The MENAP mobile gaming sector is shifting toward ad-supported monetization, with advertising expenditures surging 33 percent to reach 247 percent of previous benchmarks.
See it on page 79In-app purchase revenue in the MENAP region reached $374 million in 2023.
See it on page 75Shorooq’s SHFT platform has deployed $15 million in financing to support a network of 27 partner studios that have produced approximately 150 game titles.
See it on page 45The analysis quantifies the scale and momentum of the worldwide gaming ecosystem while spotlighting the rapid evolution of the MENAP (Middle East, North Africa, and Pakistan) mobile‑gaming sector. Globally, the market is valued at roughly $201 billion, expanding 9 percent year‑over‑year, with PC and console platforms together contributing about 40 percent of total revenue. Mobile gaming dominates the growth narrative, as 2021 recorded 232 billion downloads and $168 billion in consumer spending, underscoring its central role in the industry’s expansion.
Within MENAP, mobile adoption has entered a maturation phase. In‑app‑purchase revenue reached $374 million in 2023, and advertising expenditures surged, climbing 33 percent to a level that now represents 247 percent of a prior benchmark, indicating a pronounced shift toward ad‑supported monetisation. These figures illustrate both heightened consumer engagement and an increasingly sophisticated revenue mix in the region.
The report also introduces SHFT, Shorooq’s advanced gametech platform, which operationalises a partnership‑investment model designed to accelerate studio growth across MENAP. Since launch, SHFT has assembled a network of 27 partner studios that have delivered approximately 150 titles, while its dedicated gametech fund has allocated about $15 million in financing. The platform delivers comprehensive services—including data‑analytics dashboards, reporting tools, capital provision, and market‑entry assistance—aimed at enhancing commercial outcomes for developers in the region. Collectively, these insights affirm the global market’s robust health, the MENAP region’s accelerating mobile‑gaming trajectory, and the strategic value of integrated gametech solutions in fostering sustainable industry development.
