Gametech Report: Global & MENAP Outlook Q3 2023
This analysis examines the state of the global and MENAP (Middle East, North Africa, and Pakistan) gaming sectors during the third quarter of 2023. The primary thesis suggests that while the global industry is undergoing a period of "cautious recalibration" characterized by significant layoffs and a shift toward profitability, the MENAP region remains a resilient growth outlier. The scope covers global investment trends, game engine pricing shifts, and emerging market demographics, with specific deep dives into the Egyptian and Jordanian markets.
Key findings indicate that the global gaming market exceeded $250 billion with a 9.9% CAGR, yet Q3 2023 saw over 2,000 industry layoffs driven by M&A activity and a focus on operational efficiency. Despite these global headwinds, the MENA region grew by 6.9% year-over-year, reaching a market size of $5 billion. This growth is fueled by a youthful demographic where 70% of the population is under 30. In Egypt, the largest regional market by population, 60% of top-performing games are casual or hyper-casual, though a significant challenge remains as 40% of gamers are unbanked, necessitating innovation in fintech and alternative payment infrastructures.
The investment landscape shows a return to pre-pandemic levels, with $454 million in global venture capital secured in Q3, primarily in early-stage deals. Asia led transaction volume with 39 deals, while Jordan emerged as a regional leader in funding, securing 30% of MENA deals. The report concludes that the future of the industry will be defined by the integration of Generative AI—expected to impact over 50% of the development process within a decade—and a strategic pivot toward emerging markets to offset rising talent costs in Western territories. Methodology relies on data from partners including AppMagic and Konvoy, alongside internal venture capital tracking.
Shorooq PartnersSept 2023