GDC 2017 Flash Forward: How We Tapped a Non-Game Community to Build Support for Our Release on Steam

hi everyone my name is Emmy Jonas and I'm the co-founder and CMO of snow can games an independent video game publisher I'm also the creator of indiam girl.com a Blog that offers marketing advice for independent developers my GDC lecture is going to be about marketing Steam and Vikings or what we're calling Viking enthusiasts more specifically though my lecture is about how steam has become especially over over the past 5 years one of the most competitive platforms that developers can publish to today and how because of this it's becoming more and more important that developers expand their games audience outside of just traditional steam Gamers to increase their chances of success using the example of the frost run which is our pointand click Viking Adventure developed by our clients grimnir I'm going to illustrate how we tapped into a non-traditional steam gamer audience of Viking enthus iast to generate results

for our steam campaign and while we think Viking enthusiasts are the best this lecture is not about us recommending that everybody Market to this audience it's about detailing the scientific approach we took to identifying Viking enthusiasts as a viable target market and the campaign that we crafted that generated results among them so that you can do the same with your game I'd also like to add that my lecture is not going to be a bunch of marketing flu I'm going to show concrete examples of our campaign execution as well as real data from our campaign so that you can leave my lecture with actual advice that can help you improve your own games marketing so if that sounds good or maybe you just want to learn a thing or two about Vikings and Viking enthusiasts my lecture is going to be on Wednesday March 1st from 11:30 a.m. to 12: p.m. and I hope to see you there thank you

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