The Games Germany initiative organizes a dedicated Steam sale event scheduled for late June 2023, designed to showcase the diversity and creativity of the German video game development sector. The primary objective is to provide a platform for studios and publishers headquartered in Germany to promote their titles to a global audience on the Steam storefront. By highlighting both released games and upcoming projects, the initiative aims to increase visibility and generate wishlist entries for domestic developers.
Participation is open to any studio or publisher with a registered head office in Germany. To maintain a standard of quality, submitted titles are generally required to hold a "mostly positive" rating on Steam, though exceptions may be granted for new or niche titles that lack sufficient review volume. Developers are permitted to submit up to two items, which may include individual games or bundles, while publishers may submit additional items provided they represent different German-based development teams.
The application process requires interested parties to submit their game details via a designated online form by the deadline of May 12, 2023. Participants are advised that titles discounted during this event will be subject to a 30-day cooldown period regarding future price reductions, although this restriction does not apply to the broader Steam Summer Sale. This initiative serves as a strategic effort to bolster the international presence of the German games industry through coordinated promotional activity.