Financial

FY2015 Business Report

26 June 20152 pages2,276 words

Summary

The Mixi Group’s fiscal year 2015 business report details a period of transformative financial growth and strategic restructuring for the Japanese technology firm. Covering the period from April 1, 2014, to March 31, 2015, the findings highlight a massive surge in performance, with net sales reaching ¥112.9 billion and operating income hitting ¥52.6 billion. This represents a dramatic recovery from the previous year’s net loss, driven primarily by the global success of the mobile game Monster Strike, which surpassed 30 million cumulative unique device downloads by May 2015. The primary thesis centers on the company’s transition into two core reportable segments: the Entertainment Business and the Media Platform Business. The Entertainment division focuses on the "bringing people together" concept, utilizing a media-mix strategy that includes TV commercials, merchandise, and an upcoming Nintendo 3DS title to turn Monster Strike into a national intellectual property. Geographically, the company is expanding its footprint in Taiwan, North America, and China, tailoring localization and promotion to specific regional usage patterns. Simultaneously, the Media Platform Business is diversifying through aggressive M&A activity and in-house incubation. Key developments include the acquisition of Hunza, Inc. (TicketCamp) and MUSE & Co., Ltd., alongside the growth of internal startups like the nohana photobook service and the minimo salon reservation app. The strategic goal is to leverage the marketing and customer support expertise gained from the original mixi.jp social network to scale these B2C and C2C services. Consequently, the company has significantly increased shareholder returns, paying an annual dividend of ¥82 per share with plans to increase this to ¥129 in the following fiscal year.

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