Mixi Group achieved a major financial turnaround in FY2015, reporting ¥112.9 billion in net sales and ¥52.6 billion in operating income.
See it on page 1The mobile game Monster Strike drove the company's fiscal recovery, reaching over 30 million cumulative unique device downloads by May 2015.
See it on page 2The company restructured into two core segments: the Entertainment Business, focused on expanding Monster Strike as a global intellectual property, and the Media Platform Business.
See it on page 2Mixi is scaling its Media Platform segment through acquisitions, including TicketCamp operator Hunza, Inc. and MUSE & Co., Ltd., alongside internal startups like nohana and minimo.
See it on page 1International expansion efforts for the Entertainment division are currently targeting Taiwan, North America, and China with region-specific localization strategies.
See it on page 2Shareholder returns increased significantly with an annual dividend of ¥82 per share, with projections to raise the dividend to ¥129 in the following fiscal year.
See it on page 1The Mixi Group’s fiscal year 2015 business report details a period of transformative financial growth and strategic restructuring for the Japanese technology firm. Covering the period from April 1, 2014, to March 31, 2015, the findings highlight a massive surge in performance, with net sales reaching ¥112.9 billion and operating income hitting ¥52.6 billion. This represents a dramatic recovery from the previous year’s net loss, driven primarily by the global success of the mobile game Monster Strike, which surpassed 30 million cumulative unique device downloads by May 2015.
The primary thesis centers on the company’s transition into two core reportable segments: the Entertainment Business and the Media Platform Business. The Entertainment division focuses on the "bringing people together" concept, utilizing a media-mix strategy that includes TV commercials, merchandise, and an upcoming Nintendo 3DS title to turn Monster Strike into a national intellectual property. Geographically, the company is expanding its footprint in Taiwan, North America, and China, tailoring localization and promotion to specific regional usage patterns.
Simultaneously, the Media Platform Business is diversifying through aggressive M&A activity and in-house incubation. Key developments include the acquisition of Hunza, Inc. (TicketCamp) and MUSE & Co., Ltd., alongside the growth of internal startups like the nohana photobook service and the minimo salon reservation app. The strategic goal is to leverage the marketing and customer support expertise gained from the original mixi.jp social network to scale these B2C and C2C services. Consequently, the company has significantly increased shareholder returns, paying an annual dividend of ¥82 per share with plans to increase this to ¥129 in the following fiscal year.
