Updated Mar 17, 2026 by mixi
Mixi, Inc. achieved record FY2016 financial results with net sales of ¥208.799 billion, an 84.9% year-on-year increase, and operating income of ¥95.033 billion, up 80.4%.
The mobile game Monster Strike was the primary growth driver, reaching over 35 million global users by April 2016 through cross-media strategies including anime and physical pop-up stores.
Profit attributable to owners of the parent grew by 85.1% to ¥61.022 billion, significantly exceeding the company's upgraded January 2016 forecasts.
The Media Platform Business provided stable income through the performance of SNS mixi and strategic acquisitions, including TicketCamp and Diverse, Inc.
The February 2016 launch of Marvel Tsum Tsum reached 4 million users within its first few months of availability.
FY2017 strategy focuses on extending service lifespans, expanding Marvel Tsum Tsum overseas, and diversifying into family communication and beauty sectors.
Shareholders were rewarded with an annual dividend of ¥147 per share and a treasury stock buyback authorization of up to 3 million shares.
Mixi, Inc. achieved record FY2016 financial results with net sales of ¥208.799 billion, an 84.9% year-on-year increase, and operating income of ¥95.033 billion, up 80.4%.
The mobile game Monster Strike was the primary growth driver, reaching over 35 million global users by April 2016 through cross-media strategies including anime and physical pop-up stores.
Profit attributable to owners of the parent grew by 85.1% to ¥61.022 billion, significantly exceeding the company's upgraded January 2016 forecasts.
The Media Platform Business provided stable income through the performance of SNS mixi and strategic acquisitions, including TicketCamp and Diverse, Inc.
The February 2016 launch of Marvel Tsum Tsum reached 4 million users within its first few months of availability.
FY2017 strategy focuses on extending service lifespans, expanding Marvel Tsum Tsum overseas, and diversifying into family communication and beauty sectors.
Shareholders were rewarded with an annual dividend of ¥147 per share and a treasury stock buyback authorization of up to 3 million shares.