Brutally Honest #202

Brutally Honest #202 is a February 2026 installment of Matej Lancaric's paywalled Substack newsletter, which covers user acquisition in the post-IDFA mobile marketing landscape. The visible content is only a short teaser. Everything beyond the opening is restricted to paid subscribers, so no substantive analysis, data, or benchmarks from the issue's main body can be assessed.

The one item available is a promotion of Lancaric's newly released AI Bible ebook, sold through Payhip. It is pitched as a practical roadmap for marketers and creatives who want to produce ad content with generative AI, without professional design skills. The coverage spans writing effective prompts and using tools such as Midjourney, ChatGPT, Runway, and Google's Veo 3. The promised outcomes include producing a first AI-generated video ad through a workflow that begins with Claude and moves into other image and video tools, though the list is cut off after its first item.

The material fits a broader trend in mobile game and app marketing, where AI-assisted creative production is being promoted as a way to lower the cost and skill barrier of making video ads at scale. No methodology, sample sizes, performance statistics, or geographic and segment-specific findings appear in the accessible text. The issue's value to readers depends on the locked portion, which presumably contains the usual UA commentary and tactical advice, but its content cannot be verified from what is shown.