Report

Modern Responsibility Report 2008

Summary

The Modern Times Group (MTG) 2008 Modern Responsibility Report outlines the company’s strategic commitment to integrating social, environmental, and ethical considerations into its international broadcasting and entertainment operations. The primary thesis posits that sustainable and responsible business practices are essential for long-term commercial success and community development. By formalizing its corporate responsibility program, which was originally introduced in 2004, the company seeks to maximize the positive influence of its media platforms while minimizing potential negative societal impacts. The report covers MTG’s diverse operations across 30 countries, including Scandinavia, the Baltics, Central and Eastern Europe, Africa, and North America. The company’s business segments—Viasat Broadcasting, MTG Radio, Online, and Modern Studios—reach an audience of 125 million viewers and over three million daily radio listeners. Key performance data for 2008 highlights significant charitable engagement, with the company donating 78 million Swedish krona in airtime and helping to raise 56 million Swedish krona for various social causes. Environmental initiatives included the implementation of a strict travel policy, the adoption of energy-efficient office practices, and the calculation of carbon emissions for operations in Scandinavia and the UK, which totaled 4,223 tonnes of CO2. Methodologically, the report relies on internal data collection, including employee training metrics, carbon footprint calculations based on the Greenhouse Gas Protocol, and stakeholder engagement feedback. The company maintains a workforce of 2,810 employees, with 46% of staff receiving formal training through the internal MTG Academy in 2008. Governance is managed by senior leadership, supported by a central coordinator and local ambassadors, with a newly established committee tasked with overseeing future objectives. The report serves as a foundational disclosure of the company’s commitment to transparency, with plans to expand reporting scope and data collection systems in subsequent years.

From the report

Modern Times Group MTG AB Modern Responsibility Report 2008 MTG MODERN TIMES GROUP MTG Modern Responsibility Report 2008 A word from the President Modern Responsibility is about maximising the power of entertainment for the benefit of society and the communities in the countries in which we operate. This can be achieved by setting a good example ourselves, by raising awareness of important social and environmental issues, and by encouraging the public to take action. In this way, the media channels can be used to spread information and effect change. Modern Responsibility reflects what we believe in and is at the very core of our business. For us, sustainable and responsible business is successful President & Chief Executive business. By recognising our responsibility and Hans-Holger Albrecht acting accordingly, we not only support the surrounding communities but also improve and develop MTG. The Modern Responsibility programme was introduced in 2004 and we have reported on its development in each of our Annual Reports since. But this more comprehensive 2008 Modern Responsibility Report is the first of its kind that we have produced. You can also find a section about Modern Responsibility on our corporate web site at www.mtg.se. It is our intention to increase the level of reporting and information about the programme in the years to come. There is a lot going on – from small initiatives to larger scale projects, all of which share the aim to move beyond obligations and invest in our human resources, good business practices, the environment and the relationships with all of our stakeholders.

bout the programme in the years to come. There is a lot going on – from small initiatives to larger scale projects, all of which share the aim to move beyond obligations and invest in our human resources, good business practices, the environment and the relationships with all of our stakeholders. We have taken a number of important steps over the past year to enhance our environmental work – we have installed video conferencing equipment that has enabled us to further reduce business travel, we have started measuring and acting to reduce our carbon footprint, and our radio platform is the first anywhere in the world to apply for environmental management certification. We have also continued to support causes such as mental health and hospitalised children by donating TV and radio airtime. We are continuously increasing our footprint and attracting new viewers, listeners and customers. This brings many opportunities for new social and environmental initiatives and also increases the level of responsibility to maximise entertainment’s power for good.

Modern Times Group MTG AB Modern Responsibility Report 2008 Who we are MTG is a leading international entertainment broadcasting group and is present in more countries than any other European broadcaster. MTG’s TV channels are broadcast in 30 countries and attract 125 million viewers. MTG’s Viasat Broadcasting is the largest free-TV and satellite premium pay-TV operator in Scandinavia and the Baltics, and also operates free-TV channels in Bulgaria, the Czech Republic, Ghana, Hungary, Macedonia and Slovenia, as well as pay-TV channels throughout Central & Eastern Europe and in the United States and a satellite pay-TV platform in Ukraine. MTG is also the number one commercial radio operator in the Nordic and Baltic regions, as well as the largest shareholder in Russia’s leading independent television broadcaster – CTC Media (Nasdaq: CTCM). Modern Times Group MTG AB class A and B shares are listed on the Nasdaq OMX Stockholm exchange under the symbols ‘MTGA’ and ‘MTGB’. MTG’s mission is to ‘Maximise the Power of Entertainment’ MTG has four business areas: • Viasat Broadcasting is the largest business area within the Group and comprises the Free-TV Scandinavia, Pay-TV Nordic, Free-TV Emerging Markets and Pay-TV Emerging Markets businesses and the Group’s equity participation in CTC Media. Viasat broadcasts more than 50 own-branded channels in 30 countries. • MTG Radio is the largest commercial radio operator in the Nordic region and the Baltics. MTG’s radio stations reach over three million listeners every day.

Pages: 13
Words: 5,292
Type: Report

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