Brainium

Brutally Honest #218

The newsletter delivers a pragmatic overview of mobile game operations and user acquisition trends in the post-IDFA era.

• Game studios are increasingly integrating hyper-casual hooks directly into their game onboarding processes, rather than just in creatives, to improve conversion and retention. Voodoo's Path of Kings, a mid-core pixelated RPG launched in May, exemplifies this strategy, achieving approximately 60,000 downloads per day.
• Kinoa offers a unified platform for LiveOps, monetization, and product management in games, allowing independent operators to launch and optimize without developer tickets. Clients like Carry1st and Playstudios (Tetris Block Party) have seen significant improvements, with +43% ARPDAU and +31% revenue respectively.
• FastSpring provides a specialized D2C e-commerce platform for gaming, focusing on monetization expertise and frictionless player experience. Over 3,200 companies, including Rovio and Tech Tree Games, utilize their enterprise-grade platform for global scaling and payment management.